How You Can Manipulate The Media: Guerrilla Methods To Get Your Story Covered By TV, Radio, And Newspapers

How You Can Manipulate The Media: Guerrilla Methods To Get Your Story Covered By TV, Radio, And Newspapers

by David Alexander
     
 

Media insider David Alexander reveals clever, cagey, creative methods for getting your story out with the right "spin." Learn how TV, radio and newspapers choose which stories to cover; which are the most influential media execs to contact (and whom to avoid); how to write irresistible news releases; how to exploit busy, competitive reporters; how the best media…  See more details below

Overview

Media insider David Alexander reveals clever, cagey, creative methods for getting your story out with the right "spin." Learn how TV, radio and newspapers choose which stories to cover; which are the most influential media execs to contact (and whom to avoid); how to write irresistible news releases; how to exploit busy, competitive reporters; how the best media manipulators have used dramatic guerrilla methods to get their messages plastered across the world stage; and much more.

Editorial Reviews

WomanSource Catalog & Review: Tools for Connecting the Community for Women
Manipulation by the press of people and events is nothing new. Here's an opportunity to turn the tables and learn the tactics of the "spin doctors" (professional media manipulators). How You Can Manipulate the Media gives you the low-down on the inner workings of the media, what they are hot for, who to talk to and how to get your story out there. Complete with information on creating press releases, conducting interviews and juicy examples of successful "guerrilla methods," this book will help give you the tools you need to get your story covered and your cause heard.
—Ilene Rosoff

Product Details

ISBN-13:
9780873647298
Publisher:
Paladin Press
Publication date:
07/28/1993
Pages:
112
Product dimensions:
5.32(w) x 8.36(h) x 0.32(d)

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