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By following eight simple steps, this essential guide teaches ...
By following eight simple steps, this essential guide teaches anyone how to sell anything. It also gives sales managers everywhere a simple sales book that teaches the principles of honest selling in an accessible and easy-to-grasp way.
The perfect primer for any new salesperson, or for non-sales employees who suddenly find themselves doing a sales function.
Frank McNair combines more than a dozen years of managerial experience with a decade and a half of work in the training arena. He worked with the Krispy Kreme sales team to set the stage for their national brand rollout. He was a Brand Research Analyst at R. J. Reynolds Tobacco Company and a Product Manager at the L'eggs Division of Sara Lee Corporation. As a partner in McNair & McNair, Frank combines hands-on business experience with dynamic communication skills to deliver exceptional training.
Posted May 1, 2006
In clear, succinct, readable fashion, author Frank McNair summarizes time-honored sales counsel. His book is well-organized and straightforward. After each chapter, he provides a brief self-test that will help you remember his most important points. This book does not waste your time with hokey yarns instead, it is refreshingly businesslike and easily portable. We recommend this handbook to neophytes who are starting their sales-advice libraries and to experienced salespeople who want a refresher course.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.