How You Make a Sale

How You Make a Sale

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by Frank McNair

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An essential tool for beginners and beyond.See more details below


An essential tool for beginners and beyond.

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Soundview Executive Book Summaries
Master salesman Frank McNair believes that salespeople can sell a product that interests them to the people they value while still maintaining their integrity. To show them how, he presents the skills for listening, processing what is learned, and matching the product or service to the customer's problem. While breaking down the sales process, McNair offers better ways to perform prior research, meet and greet, discover needs, describe features, present a solution, deal with resistance, close, follow up, and create satisfied customers. Copyright © 2006 Soundview Executive Book Summaries

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Edition description:
New Edition
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Product dimensions:
5.00(w) x 7.00(h) x 0.87(d)

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