How Zappos Shoes in Success [NOOK Book]

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Overview

Online retailer Zappos has put having fun at the heart of its public image and corporate culture. That, along with a smart, ever-evolving business plan anchored in superlative customer service, has made it one of the rarest of business phenomena -- an enterprise that thrives by breaking nearly every rule of retailing, online and off. Here, in this brief eBook, is how they did it -- and you can, too.
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More About This Book

Overview

Online retailer Zappos has put having fun at the heart of its public image and corporate culture. That, along with a smart, ever-evolving business plan anchored in superlative customer service, has made it one of the rarest of business phenomena -- an enterprise that thrives by breaking nearly every rule of retailing, online and off. Here, in this brief eBook, is how they did it -- and you can, too.

Product Details

  • BN ID: 2940012829641
  • Publisher: New Word City
  • Publication date: 7/1/2011
  • Sold by: Barnes & Noble
  • Format: eBook
  • Sales rank: 418,928
  • File size: 491 KB

Meet the Author

Over the past 25 years, New Word City’s writers and editors -- veterans of The New York Times, Newsweek, Time, Harper’s, and The Wall Street Journal -- have turned out some of the bestselling business books of all time. Working closely with clients, the New Word City team has produced more than 70 books, of which more than 7 million copies have been sold. These titles have logged more than 500 weeks on The New York Times, Business Week, and Wall Street Journal bestseller lists.

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Sort by: Showing 1 Customer Review

  • Posted September 9, 2011

    Great short but informative insightful read

    Will read more by New Word City

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