HTML 4 for the World Wide Web: Visual QuickStart Guide / Edition 4

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HyperText Markup Language (HTML) is the lingua franca of the Web, and like any language, it's constantly evolving. That's why Elizabeth Castro has written HTML 4 for the World Wide Web, Fourth Edition: Visual QuickStart Guide, an update to her blockbuster guide to HTML 4. You'll find all the concise, practical advice—and fun examples—that made the first edition a worldwide bestseller, plus entirely new coverage of debugging, JavaScript, and using tables for page layout, and an expanded section on Cascading Style Sheets.

Like all the books in the Visual QuickStart series, this one breaks even the most complex tasks into easy-to-follow steps illustrated with hundreds of screenshots and the actual code. The book presumes no prior knowledge of HTML, making it the perfect introduction for beginners. But its tabbed format and info-packed appendixes (on special HTML characters and Web-safe colors, for example) also make it a handy and indispensable reference for those who build Web pages for a living. Find out why Amazon called the previous edition a "dream guide" to HTML.

Platform: MAC WIN

"...Breaks even the most complex tasks into easy-to-follow steps illustrated with hundreds of screenshots and the actual code...tabbed format and info-packed appendixes make it a handy reference for those who build Web pages..."

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Editorial Reviews

A tutorial for novices and a reference for experienced users, featuring step-by-step instruction, tips, troubleshooting advice, and a visual approach with screenshots and code examples. This fourth edition contains a new debugging chapter, expanded coverage of cascading style sheets, a new section on attracting visitors to a web page, and a set of CGI scripts for processing forms. Annotation c. Book News, Inc., Portland, OR (
Internet Bookwatch
Elizabeth Castro's HTML For The World Wide Web appears in its 4th edition to provide a fine visual guide to the language. Beginners receive pictures rather than lots of text: all the basics are covered in an easily-accessed format.
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Product Details

  • ISBN-13: 9780201354935
  • Publisher: Peachpit Press
  • Publication date: 11/30/1999
  • Series: Visual QuickStart Guide Series
  • Edition description: Older Edition
  • Edition number: 4
  • Pages: 384
  • Product dimensions: 7.10 (w) x 9.00 (h) x 0.80 (d)

Meet the Author

Elizabeth Castro began working with the Macintosh in a software development and distribution company called CTA, in Barcelona, Spain. Her first project was the translation of an OCR program into English, which was quickly followed by the translation of Aldus PageMaker (version 3!) into Spanish. Castro's department, Publications, was soon translating other programs from Aldus, as well as software from Agfa, Farallon and the Wheels for the Mind magazine for Apple Computer Spain.

In 1990, Castro founded Pagina Uno together with Oriol Carbo. One of Pagina Uno's first projects was the translation of The Macintosh Bible, 3rd edition, into Spanish: La Biblia del Macintosh. It was a great success, thanks to the unerring tone of Arthur Naiman combined with the brilliant translation of Jose Rafael Garcia Bermejo (affectionately known as Coti) and Oriol Carbo, among others. Pagina Uno published several more Peachpit books about the Macintosh in Spanish and also began to localize Adobe products like Photoshop, Premiere and Dimensions into Spanish.

In 1993, Castro left Pagina Uno (and her beloved Barcelona) and returned to the US to edit the fifth edition of the Mac Bible.

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Chapter 2: Designing Your Web Page

...Designing Your Site

Although you can just jump in and start writing HTML pages right away (seepage 34), it's a good idea to first think about and design your site. That way, you'll give yourself direction and save reorganizing later.

To design your site:

1. Figure out why you're creating this page. What do you want to convey?

2. Think about your audience. How can you tailor your content to appeal to this audience? For example, should you add lots of graphics or is it more important that your page download quickly?

3. How many pages will you need? What sort of structure would you like it to have? Do you want visitors to go through your site in a particular direction, or do you want to make it easy for them to explore in any direction?

4. Sketch out your site on paper.

5. Devise a simple, consistent naming system for your pages, images, and other external files (seepage 26).


  • On the other hand, don't overdo the design phase of your site. At some point, you've got to dig in and start writing.
  • If you're not very familiar with the Web, do some surfing first to get an idea of the possibilities. You might start with Yahoo's Cool Links:

Organizing Files

Before you start to create your files, it's a good idea to figure out where you're going to put them.

To organize your files:

1. Create a central folder or directory to hold all the material that will be available at your Web site. On the Mac, choose File > New Folder in the Finder (Figure 2.2). In Windows, from the Active Desktop, choose File > New > Folder (Figure 2-3).

2. Divide the central folder in a way that reflects the organization of your Web site. You may decide to create a separate folder for HTML documents, one for images, and one for other external files. if you have a large site with many pages, you may wish to divide the site into categories or chapters, placing the images in the individual folders.


  • Use simple, one-word names without symbols or punctuation for your files and folders. Use all lowercase letters so that your URLs are easier to type and thus your pages are easier to reach. For more details on how to create good file names, consult File Names on page 26.

Creating a New Web Page

You don't need any special tools to create a Web page. You can use any word processor, even WordPad or SimpleText, which are included with the basic Windows and Macintosh system software.

To create a new Web page:

1. Open any text editor or word processor.

2. Choose File > New to create a new, blank document (Figure 2-5).

3. Create the HTML content as explained in the rest of this book, starting on page 35.

4. Be sure to save your file as directed on page 40.


  • If you like Microsoft Word, you can use it for writing HTML too. just be sure to save the file correctly (as Text Only and with the htm or html extension). For more details, consult Saving Your Web Page on page 40.
  • If you use PageMill, FrontPage, or some other Web page editor to start your pages, you can still tweak their HTML code. just choose File > Open from your text editor of choice and open the file. Then use the rest of this book to add your own HTML tags by hand and create the HTML page you want.
  • Well, you can use SimpleEdit or WordPad, but if you want to get fancy, try BBEdit for Mac or HomeSite for Windows. Both have powerful search and replace function, automatic HTML tags in color, syntax checkers for debugging problematic pages, and assorted other helpful features. For more details, consult HTML Editors on page 350.

Starting Your Web Page

The very first thing that you should type on your page is the HTML tag. It identifies the contents of your text document as HTML code,

To start your Web page:

1. Type <HTML>.

2. Leave a few spaces for creating the rest of your page (using the rest of this book).

3. Type </HTML>.


  • Perhaps even more important than the HTML tag-which is optional, after allis the file extension (seepage 26). Of course, we humans also benefit from the HTML tag, since it indicates what the rest of the document holds.
  • Create a template with the HTML tags already typed in as a starting point for all your pages.
  • Earlier editions of this book recommended using the !DOCTYPE tag to tell the browser which version of HTML was used for the page. The truth is, however, that although the W3C would like you to use the !DOCTYPE tag, I haven't found a single browser that cares one way or the other. On the other hand, I do get buckets of e-mail from people confused about it. So, I've changed my mind. If you're concerned about following the W3C's specifications to the letter, check out Otherwise, just forget about the !DOCTYPE tag. ...
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Table of Contents


The Internet, the Web, and HTML. Open but Not Equal. The Browser Wars. The Push for Standards. The Current Battlegrounds. What to Do? The Future:

1. HTML Building Blocks.

Writing HTML. HTML Tags. Nesting Tags. Spacing. Special Symbols. File Names. URLs.

2. Starting Your Web Page.

Designing Your Site. Organizing Files. Creating a New Web Page. Starting Your Web Page. Creating the Foundation. Creating a Title. Organizing the Page. Starting a New Paragraph. Saving Your Web Page. Viewing Your Page in a Browser.

3. Text Formatting.

About Deprecated Tags. Changing the Font. Making Text Bold or Italic. Choosing a Default Size for Text. Changing the Text Size. Choosing a Default Color for Text. Changing the Text Color. Creating Superscripts and Subscripts. Striking Out or Underlining Text. Using a Monospaced Font. Making Text Blink. Hiding Text (Adding Comments).

4. Creating Web Images.

Getting Images. Making Images Smaller. Exporting GIF Images from Photoshop. Using (Mostly) Browser Safe Colors. Converting to Browser Safe Colors. Reducing the Number of Colors. Creating Transparency. Creating Fake Transparency. Interlacing GIF Images. Creating Animated GIFs. Creating JPEG Images. Blurring Images to Aid JPEG Compression. Creating Low Resolution Images. Creating PNG Files.

5. Using Images.

Inserting Images on a Page. Offering Alternate Text. Specifying Size for Speedier Viewing. Linking Icons to External Images. Using Low Resolution Images. Wrapping Text around Images. Stopping Text Wrap. Adding Space around an Image. Scaling an Image. Aligning Images. Using a Banner. Adding Horizontal Rules.

6. Page Layout.

Using Background Color. Using Background Images. Centering Elements on a Page. Specifying the Margins. Creating a Line Break. Keeping Lines Together. Creating Discretionary Line Breaks. Specifying the Space Between Paragraphs. Creating Indents. Creating Indents (with Lists). Creating Blocks of Space. Using Pixel Shims. Using Block Quotes. Quoting Short Passages of Text. Creating Columns. Using Preformatted Text. Positioning Elements with Layers.

7. Links.

Creating a Link to Another Web Page. Creating Anchors. Linking to a Specific Anchor. Targeting Links to Specific Windows. Setting the Default Target. Creating Other Kinds of Links. Creating Keyboard Shortcuts for Links. Setting the Tab Order for Links. Using Images to Label Links. Dividing an Image into Clickable Regions. Creating a Client-Side Image Map. Using a Server-Side Image Map. Changing the Color of Links.

8. Lists.

Creating Ordered Lists. Creating Unordered Lists. Creating Definition Lists. Creating Nested Lists.

9. Tables.

Mapping Out Your Page. Creating a Simple Table. Adding a Border. Changing the Border Color. Setting the Width. Centering a Table on the Page. Wrapping Text around a Table. Adding Space around a Table. Spanning a Cell across Columns. Spanning a Cell across Rows. Aligning a Cell's Contents. Controlling Space in and Around Cells. Nesting One Table in Another. Changing a Cell's Color. Using a Background Image. Dividing Your Table into Column Groups. Dividing the Table into Horizontal Sections. Choosing Which Borders to Display. Controlling Line Breaks in a Cell. Speeding up Table Display.

10. Frames.

Creating a Simple Frameset. Creating Frames in Columns. Creating Frames in Rows and Columns. Combining Framesets. Creating an Inline Frame. Adjusting a Frame's Margins. Showing or Hiding Scroll Bars. Adjusting the Color of the Borders. Adjusting the Frame Borders. Keeping Visitors from Resizing Frames. Targeting Links to Particular Frames. Targeting Links to Special Spots. Changing the Default Target. Nesting Framesets. Creating Alternatives to Frames.

11. Forms.

About CGI Scripts. Getting a Script. Using the Scripts Included with This Book. Preparing a Script. Creating a Form. Sending Form Data via E-mail. Using a Form Hosting Service. Creating Text Boxes. Creating Password Boxes. Creating Larger Text Areas. Creating Radio Buttons. Creating Checkboxes. Creating Menus. Allowing Visitors to Upload Files. About Hidden Fields. Adding Hidden Fields to a Form. Creating the Submit Button. Resetting the Form. Using an Image to Submit Data. Organizing the Form Elements. Formally Labeling Form Parts. Setting the Tab Order. Adding Keyboard Shortcuts. Disabling Form Elements. Keeping Elements from Being Changed.

12. Multimedia.

Helper Applications and Plug-ins. Non-Supported Images. Sound. Getting Sound. Embedding Sound in a Page. Adding a Link to a Sound. Adding Background Sound for Explorer. Creating RealMedia Files. Creating a RealMedia Metafile. Linking to a RealMedia Sound. Embedding RealMedia Files in Your Page. Video. Adding External Video to Your Page. Adding Internal Video. Adding Internal Video for Explorer. Creating a Marquee. Inserting Applets.

13. An Introduction to Cascading Style Sheets.

The Advantages of Using Style Sheets. The Downside of Style Sheets. The Anatomy of a Style.

14. Setting up Style Sheets.

Creating an Internal Style Sheet. Creating an External Style Sheet. Using an External Style Sheet. Applying Styles Locally. Defining Styles for Classes. Identifying Particular Tags. Creating Custom HTML Tags. Creating Custom Block-Level HTML Tags. Using Custom Block-Level HTML Tags. Creating Custom Inline HTML Tags. Using Custom Inline HTML Tags. Defining Styles for Links.

15. Formatting Text with Styles.

Choosing a Font Family. Embedding Fonts on a Page. Creating Italics. Applying Bold Formatting. Setting the Font Size. Setting the Line Height. Setting All Font Values at Once. Setting the Text Color. Changing the Text's Background. Controlling Spacing. Setting White Space Properties. Aligning Text. Underlining Text. Making Text Blink. Changing the Text Case.

16. Layout with Styles.

Offsetting Elements In the Natural Flow. Positioning Elements Absolutely. Positioning Elements in 3D. Displaying and Hiding Elements. Setting the Height or Width for an Element. Setting the Border. Adding Padding Around an Element. Setting the Margins around an Element. Aligning Elements Vertically. Wrapping Text around Elements. Stopping Text Wrap. Changing the Foreground Color. Changing the Background. Determining Where Overflow Should Go. Clipping an Element. Setting List Properties. Specifying Page Breaks.

17. Scripts.

Adding an “Automatic” Script. Calling an External Automatic Script. Triggering a Script. Creating a Button that Executes a Script. Hiding Scripts from Older Browsers. Adding Alternate Information. Setting the Default Scripting Language.

18. JavaScript Essentials.

Adding the Current Date and Time. Changing a Link's Status Label. Changing Multiple Frames with One Link. Loading Images into Cache. Changing an Image When a Visitor Points. Controlling a New Window's Size.

19. Extras.

The Inspiration of Others. Password Protecting Your Page. Creating a Counter. Souping Up Mailto Links. Slicing Images into Pieces. Creating Buttons with Tables. Using Images for Table Borders. Creating Drop Caps. Using Vertical Rules. Labeling Elements in a Web Page. Creating an Automatic Slide Show.

20. Help! My Page Doesn't Work!

Checking Your Code. The Browser Displays the Code. Great in Explorer, Nothing in Netscape. Great in One Browser, Ugly in the Other. Images Don't Appear. Still Stuck?

21. Publishing Your Page on the Web.

Testing Your Page. Finding a Host for Your Site. Getting Your Own Domain Name. Transferring Files to the Server. Transferring Files to AOL.

22. Getting People to Visit.

Helping Visitors Find Your Page. Controlling Your Page's Summary. Controlling Other Information. Keeping Visitors Away. Creating a Crawler Page. Submitting Your Site to a Search Engine. Appearing at the Top of the Search Results. Other Techniques for Publicizing Your Site.

Appendix A. HTML Tools.

HTML Editors. Free-use Images for Your Pages. Graphics Tools. Image Map Tools.

Appendix B. Special Symbols.

Using Special Symbols. Table I: Characters. Table II: Symbols.

Appendix C. Colors in Hex.

Finding a Color's RGB Components—in Hex. Hexadecimal Equivalents. The Hexadecimal System.

Appendix D. HTML and Compatibility.

HTML Tags. Intrinsic Events.


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See All Sort by: Showing 1 – 20 of 38 Customer Reviews
  • Anonymous

    Posted March 11, 2003



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  • Anonymous

    Posted December 21, 2002

    It is marvellous reference book about HTML for every WebMaster

    I used second edition of this book and was very happy about it. Each time I had a problem with html tag, I refered to this book and was satisfied with received answer. Try it - You will be happy to have it !

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  • Anonymous

    Posted October 9, 2002

    HTML 4 for the World Wide Web: Visual QuickStart Guide

    Poorly organized, not a good reference guide. I am actually on Barnes and Noble now looking for a replacement. I am using it currently to prop up furniture.

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  • Anonymous

    Posted October 9, 2002

    HTML 4 for the World Wide Web: Visual QuickStart Guide

    Its ok, but the referencing is not ordered well, The sections aren't headed well, and the explinations are not overly clear and concise. The examples also are lacking in effectiveness.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 5, 2002

    HTML 4

    This is a very great book, it has all of your tags and Hex Colors. It also takes you through step-by-step with images and not plain words that mean nothing. This definetely deserves a 4-star rating, or even a 5. If you're looking for a great way to learn HTML 4, this is the book to get.

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  • Anonymous

    Posted February 11, 2002



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  • Anonymous

    Posted November 5, 2001


    Whether you're new or experienced with HTML, this book is excellent. If you were ever scared of learning web design before, this book takes it all apart and makes it seem like plain ol' English. Very easy to understand & it's got everything on the subject. If I could rate it 6 stars, I would!

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  • Anonymous

    Posted June 22, 2001

    Best I've Seen

    So far the best for the beginning web designer that I've read to date.

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  • Anonymous

    Posted June 10, 2001


    I have this book for an 'Intro to HTML' class that I am taking online through the HTML Writer's Guild. I love this one. Very easy to read and understand for a beginner like myself.

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  • Anonymous

    Posted April 13, 2001

    Very practical, get you off and running

    We are using this in college and it is an awesome book that will get you working with html right away!

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  • Anonymous

    Posted April 14, 2001


    This book is a must have. I am an intermediate web designer, and I would recommend this to anyone. There is no need to get HTML 2 because this book covers every topic in that edition and has more. It has a debugging chapter, CGI script forms, JavaScript tips, and much more. It is truly what you need to design a dynamic site.

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  • Anonymous

    Posted June 28, 2001

    Excellent Beginner's Guide to HTML !!!

    This an excellent book for beginning HTML coders and would be webmasters. This book's 2-column format is very handy and easy to use. Each page has the actual step-by-step guides for performing a specific task or group of related tasks. The right column uses a combination of screen shots, framed copies of the actual coded pages and colored text to emphasize the HTML code being discussed on that page. The explanations and basic steps that are needed to accomplish a specific HTML coding task is written in 'plain English' with very little 'techy' terminology. Some of the really neat things found in this book are: -->A full-color guide to web color choices in an easy-to-access location (inside the back cover) -->An extensive appendix of HTML 3 and HTML 4 formatting tags with explanations of their attributes -->This resource begins at the beginning with layout techniques that every web designer should do before actually beginning to write the code. I really like this book and would recommend it to anyone who is interested in doing web page design and HTML coding.

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  • Anonymous

    Posted March 21, 2001

    Short and Sweet

    Lots of concepts are covered in short. interesting Short examples. Very good book for beginners.

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  • Anonymous

    Posted May 20, 2001

    A superb book for beginners!!!

    HTML For The World Wide Web is an excelent book for learning HTML. The book also serves as a great book for more advanced HTML design concepts. I learned HTML at the age of 12 and it was the book which taught me everything I needed to know. If you do not already have it, order it now. Your web pages are bland without it

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  • Anonymous

    Posted December 10, 2000

    Wonderful book for both newbies and those with more experience

    I bought this book after I learned HTML. Even though I knew it already, the book was a WONDERFUL reference to quickly find the tags you need. This book is also great for the beginner - it is easy to understand and has great example. Much better than those other HTML books that cost $50 or more.

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  • Anonymous

    Posted December 1, 2000

    Great Book For First Timers........

    This book is great for anyone who have never done HTML before. It explains a specific topic then shows you the examples: as code and as what it would actually look like on a web site.....I was a little spectacle about buying this book but trust me it's worth your will like this book so much you will be back to write your own review.....its a best buy...BN

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  • Anonymous

    Posted November 29, 2000

    Computer Instructor Recommended -- I got it, I LIKE it.

    This is a great book. My computer CIT teacher reccommended this book so I did not consider too many other HTML books. From the reviews I have read and from using the book the past week I am not sorry I purchased the book. If you need a book on HTML you owe it to yourself to consider this one. Also has a good web site to go along with the book.

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  • Anonymous

    Posted October 26, 2000


    I had been searching for a book that would explain the 'how to's' of HTML programming in plain english. Elizabeth did just that! In addition, the diagrams make it much easier to understand seeing an example of sample code. If you are looking for a great book to get the basics and get your feet wet, this is it!

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  • Anonymous

    Posted October 18, 2000

    Simple, great for beginner

    I enjoyed reading this book, it seemed that Elizabeth was actually talking to me while reading. The visual prompts on each page, along with text was very helpful. Having the IE & NS differences was nice as well. I have this on my desk and refer to it often while I learn HTML. Would recommend to any beginner.

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  • Anonymous

    Posted September 26, 2000

    is a nice book

    is nice book to learn and to work with

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