×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Hub Culture: The Next Wave of Urban Consumers
     

Hub Culture: The Next Wave of Urban Consumers

by Stan Stalnaker
 

Original and intriguing perspective on a significant and increasingly important marketing target group.

• A hip, contemporary issue that people will want to be aware of.

• Interesting comparison of various fashionable cities and places in the hub culture "league."

Overview

Original and intriguing perspective on a significant and increasingly important marketing target group.

• A hip, contemporary issue that people will want to be aware of.

• Interesting comparison of various fashionable cities and places in the hub culture "league."

Product Details

ISBN-13:
9780470820728
Publisher:
Wiley
Publication date:
10/03/2002
Pages:
230
Product dimensions:
6.38(w) x 9.28(h) x 0.79(d)

Meet the Author

Stan Stalnaker is Marketing Director, Fortune Group, based in Hong Kong and London. He oversees general brand development, advertising, partnerships, alliances, conferences, events and image building for FORTUNE magazine across the Asia-Pacific region.

As a multinational executive with this, the world's largest media and entertainment company, he has developed expertise in a number of aspects of marketing and brand guardianship. He also works closely with a range of blue-chip brands to develop multimedia programs across AOL Time Warner platforms in categories that include automotive, banking, entertainment, luxury goods, nation building and travel. He wrote a weekly entertainment and trends column for cnn.com/asianow and timeasia.com (called Culture on Demand) and is a regular contributor to several magazines.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews