Hub Culture: The Next Wave of Urban Consumers

Overview

Original and intriguing perspective on a significant and increasingly important marketing target group.
* A hip, contemporary issue that people will want to be aware of.
* Interesting comparison of various fashionable cities and places in the hub culture "league."

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Overview

Original and intriguing perspective on a significant and increasingly important marketing target group.
* A hip, contemporary issue that people will want to be aware of.
* Interesting comparison of various fashionable cities and places in the hub culture "league."

Read More Show Less

Product Details

  • ISBN-13: 9780470820728
  • Publisher: Wiley
  • Publication date: 10/3/2002
  • Edition number: 1
  • Pages: 230
  • Product dimensions: 6.38 (w) x 9.28 (h) x 0.79 (d)

Meet the Author

Stan Stalnaker is Marketing Director, Fortune Group, based in Hong Kong and London. He oversees general brand development, advertising, partnerships, alliances, conferences, events and image building for FORTUNE magazine across the Asia-Pacific region.

As a multinational executive with this, the world's largest media and entertainment company, he has developed expertise in a number of aspects of marketing and brand guardianship. He also works closely with a range of blue-chip brands to develop multimedia programs across AOL Time Warner platforms in categories that include automotive, banking, entertainment, luxury goods, nation building and travel. He wrote a weekly entertainment and trends column for cnn.com/asianow and timeasia.com (called Culture on Demand) and is a regular contributor to several magazines.

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Table of Contents

Prologue
Acknowledgments
Chapter 1. The New Composite
Chapter 2. Branding 101: All about Odd
Chapter 3. It's Expensive Being Me
Chapter 4. Urban Intellectual Property Legends
Chapter 5. Passport Please
Chapter 6. Electronic Friend Network (EFN)
Chapter 7. Evolving Communications and the Role of Corporations
Chapter 8. Relationships
Chapter 9. Work it, baby
Chapter 10. Anonymous Proximity
Chapter 11. XTREME Leisure
Chapter 12. Popsicle Backlash
Chapter 13. How to Build a Phenomenon on a Shoestring
Chapter 14. The Future in General
Index

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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted October 11, 2002

    Insight

    Great to read a Marketing book written by one of the most "Hub" personalities, the author Stan Stalnaker himself. You instantly feel that he, if any, has a real living experience and insight into this new and growing consumer segment, by him described as people living the "Hub Life - a never-ending quest for experience". Good inspiration for marketers and others interested in the consumer lifestyle area.

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  • Anonymous

    Posted October 23, 2002

    Finger on the Pulse

    Most books which attempt to define a culture for marketing purposed tend to hit the bookstores after that culture is passé and a new one is already in the making. This is not the case with Stan¿s book. He has his finger on the pulse when it comes to the current hub culture which is still developing and finding its feet. His insights into the city life and people of this generation will enlighten you and provide you with the tools you need for marketing today. If you aren¿t interested in marketing, just get the book anyway as it makes for a great read, simply for entertainment value.

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