Hug Your Customers: STILL The Proven Way to Personalize Sales and Achieve Astounding Results [NOOK Book]

Overview

Revised and updated for the first time since original publication!

Here is the 200,000-copy staple, praised by Warren Buffett as "a gem ... I wish everyone at Berkshire would follow [Jack Mitchell's] advice--we would own the world."

If you want to put your arms around your business and bottom line, you'll want all the updated information and practices found in the landmark...
See more details below
Hug Your Customers: STILL The Proven Way to Personalize Sales and Achieve Astounding Results

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Overview

Revised and updated for the first time since original publication!

Here is the 200,000-copy staple, praised by Warren Buffett as "a gem ... I wish everyone at Berkshire would follow [Jack Mitchell's] advice--we would own the world."

If you want to put your arms around your business and bottom line, you'll want all the updated information and practices found in the landmark business bestseller, Hug Your Customers. The only way to stay in business is to have customers; the only way to increase your profit is to attract more customer visits by providing exceptional customer service. It's that simple says Jack Mitchell. Hug Your Customers shares the hands-on practical philosophy that has allowed Mitchell and his Family of Stores to thrive and excel in today's challenging retail marketplace. Filled with accessible advice, personal case studies and tips any businessperson can use, Hug Your Customers is an energizing blueprint for customer and employee retention, increased per capita spending, and groundbreaking success.
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Product Details

  • ISBN-13: 9781401398040
  • Publisher: Hachette Books
  • Publication date: 6/11/2003
  • Sold by: Hachette Digital, Inc.
  • Format: eBook
  • Pages: 304
  • Sales rank: 357,109
  • File size: 2 MB

Meet the Author

Jack Mitchell is the CEO of Mitchells/Richards/Marshs, three of the most successful clothing stores in the business. He and his wife, Linda, live in Wilton, Connecticut, where they raised four sons.
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Sort by: Showing all of 7 Customer Reviews
  • Anonymous

    Posted September 4, 2006

    An enjoyable and easy read that will produce results.

    I thorougly enjoyed this book, and although I have owned a business for 20 years, there are many things outlined in this book that we can improve upon. I know implimenting these suggestions will help in our customer service.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted June 3, 2004

    Packed With Knowledge!

    This terrific book wastes no words and no time, but delivers the goods. Jack Mitchell, CEO of two high-end clothing stores in Connecticut, offers solid (if not all new) principles of customer service and relationship management in a personal, lively, entertaining way. The book is immediately applicable to retail and small businesses, and sheds much-needed light on managing a family business. The book draws a straight line from customer service to business success. The author, whose warmth and candor is totally endearing, may be faulted for denying that location matters. After all, his stores sit in one of the most affluent regions in the U.S., so he would probably enjoy some measure of success even with mediocre customer service. And, his customer service is great, intense to the point of being instructive. If he is overenthusiastic about his formula, that¿s to be expected of a salesman. We find a lot of useful material here for anyone in a customer-contact business and, as a bonus, this familial saga is really fun to read. Highly recommended.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted March 20, 2006

    The way business should be done!!

    After reading this book I wanted to see it Jack Mitchell really practiced what he preaches. On my last trip to NYC, I rented a car and drove up to Mitchell's and Richard's. It's all true! I recommend this book to every sales person I come in contact with. Hug Your Customers should be a required read for every CEO and anyone in Sales or Customer Service!! Enjoy...

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