Human Services and the Media: Developing Partnerships for Change / Edition 2

Human Services and the Media: Developing Partnerships for Change / Edition 2

by Taylor and Francis
     
 

ISBN-10: 3718605945

ISBN-13: 9783718605941

Pub. Date: 08/01/1995

Publisher: Taylor & Francis

This practical guide demonstrates how to work with newspapers, magazines, radio and television to promote social programs and to shape public policy. It includes numerous examples of how cooperative efforts with the media have improved the public's understanding of the helping profession, educated the community about social problems, and spread preventive messages.

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Overview

This practical guide demonstrates how to work with newspapers, magazines, radio and television to promote social programs and to shape public policy. It includes numerous examples of how cooperative efforts with the media have improved the public's understanding of the helping profession, educated the community about social problems, and spread preventive messages.
An informed and supportive public at large is critical to the success of programs promoting health and mental health, and the mass media are the most powerful means of reaching the public. Yet few human services professionals know how to tap into this power.

Product Details

ISBN-13:
9783718605941
Publisher:
Taylor & Francis
Publication date:
08/01/1995
Series:
Applied Social Problems and Intervention Series
Pages:
362
Product dimensions:
9.84(w) x 6.30(h) x (d)

Table of Contents

Introduction to the Series
IIntroduction1
IIImproving the Public's Understanding of the Helping Professions27
IIIEducating the Public About Individual and Social Problems, Community Needs, and the Function of the Human Services51
IVPromoting Human Well-Being Through the Media83
VPlanning for Action123
VIWorking in Partnership with the Print Media149
VIIOpportunities in Radio211
VIIITelevision255
IXEvaluating Media Efforts and Results291
XLooking to the Future317
References329
Appendix349
Index373

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