Hurst Equipped: More Than 50 Years of High Performance

Overview

George Hurst was a hot rodder at heart, but he was also a visionary, an innovator, a brilliant promoter, and particularly skilled at building alliances. Hurst developed and marketed a high-performance line of shifters that would lead the industry and be the cornerstone of the company. After forming an alliance with Anco Industries, Hurst marketed and sold more than 100 speed parts, which included shifters, heads, wheels, and many other parts, and eventually the Hurst catalog ...
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Overview

George Hurst was a hot rodder at heart, but he was also a visionary, an innovator, a brilliant promoter, and particularly skilled at building alliances. Hurst developed and marketed a high-performance line of shifters that would lead the industry and be the cornerstone of the company. After forming an alliance with Anco Industries, Hurst marketed and sold more than 100 speed parts, which included shifters, heads, wheels, and many other parts, and eventually the Hurst catalog became the source for high-performance parts in the1960s and 1970s.

Jack "Doc" Watson joined Hurst and became a pivotal figure within the company, which led to many performance projects with Pontiac. Over the years Hurst was also able to partner with Oldsmobile to build special 442s known as "Hurst" Olds, AMC with their wickedly effective SC Rambler, and Chrysler, creating a number of Super Stock cars as well as the 300H and one of the most memorable exhibition cars in drag racing history, the Hemi Under Glass.

No other company or individual had as big an impact on so many aspects of the automotive industry as George Hurst. His performance parts were some of the best ever, the competition cars won many races, and the muscle cars that bear his name were some of the best of the era. Scores of interviews, in-depth research, and exceptional insight from veteran magazine editor Richard Truesdell and co-author Mark Fletcher has created a great book. Hurst Equipped captures the complete story from the production cars and race cars to the performance parts.

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Editorial Reviews

Old Cars Weekly News & Marketplace - Ken Gross
"To illustrate the Hurst's past and present, the authors relied on vintage illustrations and photos, as well as modern photography that takes readers through Hurst-equipped Pontiacs, Hurst/Olds masterpieces, Hurst AMC products and, of course, Hurst Mopar all the way up to the new Challenger and Chrysler 300C.... the hardbound Hurst Equipped does a great job of recalling the golden eras of Hurst in its 160 pages. And, at $39.95, it's a bargain compared to the outdated original book." -Old Cars Weekly, November 22, 2012
Muscle Car Review - Drew Hardin
"Fletcher and Truesdell pack a lot of information and history into a fairly brief volume, not an easy trick considering the breadth and depth of George Hurst's influence on the automotive scene. Period photos and advertisements mix with contemporary photos of some of Hurst's key projects-- the Hemi Under Glass Baracuda, SC/Rambler, Hurst/Olds-- in a concise history that runs right up to today's limited-edition muscle cars." -Muscle Car Review, January 2013
Keith Martin's American Car Collector - Wigginton Mark
ran our news release and cover image of the book in Volume 16, Issue 1, 2012
speedreaders.info - Sabu Advani
"Don't pass this book by because it has muscle cars on the cover! Hurst was so much more than performance parts and racecars. This is the first-ever look at the company and its many products and, at least a little bit, the man himself." -speedreaders.info, January 2013
Hemmings Muscle Machines - Jim Donnelly
July 2013 issue of HPP, page 10; short review and photo of leather-bound version listing CarTech's info as place to get standard hardbound version
examiner.com - William (Bill) Nakasone
review for examiner.com online
Jay Leno's Garage - Jay Leno
"This book is lavishly illustrated with contemporary advertisements and photos old and new and is an excellent read." -Classic American, March 2014
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Product Details

  • ISBN-13: 9781934709313
  • Publisher: CarTech, Incorporated
  • Publication date: 9/15/2012
  • Series: CarTech
  • Pages: 160
  • Sales rank: 281,221
  • Product dimensions: 8.60 (w) x 11.00 (h) x 0.30 (d)

Meet the Author

Mark Fletcher has been a regular contributor to several automotive websites and magazines. Fletcher currently resides in Steven's Point, Wisconsin.

Richard Truesdell is a veteran magazine editor with more than 25 years of experience. He has written scores of magazine articles and has been the editor-in-chief of Chevy Enthusiast and Car Audio and Electronics. Currently, he is the editorial director of Automotive Traveler. Truesdell lives in Sun City, California.

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Table of Contents

Table Of Contents:
Acknowledgments 6
Foreword 7
Chapter 1: Humble Beginnings: Birth of a Performance Empire 8
Don Lane and Bill Campbell Join Hurst 9
A Couple Early Conversions 10
A Partnership Made Official 14
Accidental Innovation 15
Barely Hanging On 15
Chapter 2: Turmoil and Triumph: Hurst’s Growing Pains 1959–1963 16
The ANCO Alliance 17
Hurst Performance Products Floor Shifter 18
The Wangers Connection 21
Hurst Shifter Hospital 23
Racing Promotions 24
Chapter 3: Shifting into High Gear: Hurst and Campbell Establish an Icon 30
Facility Expansion 33
Chapter 4: In the Heat of Battle: Hurst Competition Cars 36
Hurst Floor Shift Special 37
Hurst Shifter Special 38
Hemi Under Glass 38
Hairy Olds 43
Baja Boot 49
Goldenrod 51
Chapter 5: AMC Gets Serious: American Motors and Hurst Join Forces 54
1969 Super Stock AMX 59
1970 Super Stock AMX 65
SC/Rambler 65
1970 Rebel Machine 71
1971 Hurst Jeepster 74
Chapter 6: A Legend is Born: Hurst Teams with Oldsmobile 76
One Thing Leads to Another 77
1968 Program 78
1969 Program 86
1970 Program 94
1972 Indy 500 Pace Car 97
Performance on the Decline 102
1974 Program 106
1975 Program 111
1976, 1977, 1978 Proposals 112
1979 Program 113
1982 Proposal 114
1983 Program 115
1984 Program 116
1988 Aero Program 118
Conclusion 118
Chapter 7: Mopars with a Twist of Hurst: A Match Made in Performance Heaven 120
Competition Heats Up 121
Tarozzi and the Test Mule 121
Mr. Norm’s 1968 Dart GSS 124
Hemi Darts and Barracudas 126
The 300H 135
Chapter 8: The Hurst Marketing Machine: Making History 136
Hurst Ads 137
A Passion for Racing 138
The First Hurst Girl 142
GeeTO Tiger Giveaway 142
Miss Golden Shifter Program 143
Chapter 9: Hurst Performance Company: Missed Shifts and Rebirth 148
Hurst Innovations 149
Hurst Goes Public 156
One-Off Vehicles 156
Chapter 10: Inside the Doors of HQ: Business Changes 162
Management Shift 163
Sunbeam Buys Hurst Performance 163
Allegheny Acquires Sunbeam 165
Chapter 11: Changing Hands and Changing Times: An Era of Transitions for Hurst 176
Tribute Cars 177
B&M Acquires Hurst 180
Afterword: Hurst Legacy 188
Index 189
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