The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media

Overview

BE HYPER-SOCIAL. GET HYPER-SUCCESSFUL.

"A thought-provoking read and a comprehensive introduction to today's business challenges as social media and social networking become increasingly vital to success. . . . Highly recommended." ?Choice magazine

"If you want to really understand what makes some online communities thrive while others shrivel and fade, you have come to the right place. Francois Gossieaux and ...

See more details below
Other sellers (Hardcover)
  • All (27) from $1.99   
  • New (10) from $2.26   
  • Used (17) from $1.99   
The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media

Available on NOOK devices and apps  
  • NOOK Devices
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK Study
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$16.49
BN.com price
(Save 44%)$29.95 List Price

Overview

BE HYPER-SOCIAL. GET HYPER-SUCCESSFUL.

"A thought-provoking read and a comprehensive introduction to today's business challenges as social media and social networking become increasingly vital to success. . . . Highly recommended." —Choice magazine

"If you want to really understand what makes some online communities thrive while others shrivel and fade, you have come to the right place. Francois Gossieaux and Ed Moran understand just what makes us all so social—as

customers, as employees, and as business partners—both online and off." — David Rogers, executive director, Columbia Business School Center on Global Brand Leadership,

author of The Network Is Your Customer

"The Hyper-Social Organization is not simply a guide to navigate through the fundamental and far-reaching transformations of today caused by social media, but it also provides insight into how to optimize and profit from it." — Mark Yolton, senior vice president, SAP

"To the extent that we can be 'human' with what we know—and share it as freely as we possibly can—we'll go a

long way toward fostering a deeper level of trust with consumers. The Hyper-Social Organization not only explains why that happens—it also provides a road map for how to embed it in all your customer-facing processes." — Barry Judge, CMO, Best Buy

"Rather than getting hung up on the 'media' side of social media, Gossieaux and Moran have figured out that

the real killer app is the ability to create a 1:1 communication between your customers and your brand." — Marty St. George, CMO, JetBlue

"With this book's simple yet profound prescriptions for all parts of the organization, Francois Gossieaux and Ed Moran have distilled the chaos, excitement, and fear business is feeling from a world gone social into an elegant framework of understanding. (And I’m buying books for my whole tribe.)" — Janet Swaysland, SVP of Social Media, Monster.com

About the Book:

Facebook. Twitter. YouTube. LinkedIn. Unless you're living in the Stone Age, it's hard to ignore all the social networking tools that have taken the world by storm. To keep up—and stay competitive—you need to rethink how your organization interacts with this brave new world. You need to stop marketing to consumers and start socializing

with communities who know what they like and aren't afraid to share it. You need to understand the power of social media—and use it to your best advantage.

You need The Hyper-Social Organization. Based on the famous "Tribalization of Business Study"—a wide-ranging annual survey conducted by Francois Gossieaux of Beeline Labs and Ed Moran of Deloitte—this is the definitive guide to using social media for organizational success. The book's surprising findings and in-depth interviews will challenge everything you know about

corporate-consumer relations—starting with The

5 Steps to Being Hyper-Social:

  1. Forget technology—understand the

    four drivers of successful communities.

  2. Forget market segments and consumers—think tribes and humans.
  3. Forget company-centricity— think human-centricity.
  4. Forget channels—think networks.
  5. Forget process and hierarchies— think social messiness.

Social media is changing the world as we know it. This book shows you how to change your organization and be on the leading edge of the movement. Instead of marketing to general target groups, Gossieaux and Moran reveal how you can refocus your efforts to home in on what matters most to people—the communities or "tribes" that are at the core of their "identities"—and unite them through their shared passions, problems, responsibilities, wants, and needs.

You'll discover how to establish a real human presence on the Web and in social media communities and sites to

open up a naturally flowing, mutual—and mutually beneficial—exchange of ideas and information. And you'll see what leading companies like Amazon, Netflix, Microsoft, IBM, Marriott, Eli Lilly, and others are doing right—and how you can do it too. Best of all, you'll hear fascinating, in-depth interviews with today's trendsetters

about what their businesses are doing to become Hyper-Social. Being social has always played a key role in success. Being a Hyper-Social organization will take you

to the next level.

Read More Show Less

Product Details

  • ISBN-13: 9780071714020
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 6/21/2010
  • Edition number: 1
  • Pages: 320
  • Sales rank: 1,443,535
  • Product dimensions: 6.40 (w) x 9.10 (h) x 1.50 (d)

Meet the Author

Francois Gossieaux is cofounder and partner at Beeline Labs, a marketing innovation strategy firm, and a senior fellow and board member at the Society for New Communications Research (SNCR). He lives in New York, NY.

Ed Moran is director of Product Innovation for the Global Technology, Media and Telecommunications group at Deloitte and the creator/architect of that firm's State of the Media Democracy Survey of emergent consumer behavior. He lives in New York, NY.

Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)