Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

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More About This Book

Overview


About the Author:
Joe vitale is President of Hypnotic Marketing, Inc.

Product Details

  • ISBN-13: 9780470009796
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 12/22/2006
  • Edition number: 1
  • Pages: 288
  • Sales rank: 531,108
  • Product dimensions: 5.96 (w) x 10.88 (h) x 0.79 (d)

Meet the Author

Joe Vitale is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called "the Buddha of the Internet" for his combination of spirituality and marketing acumen. His articles are widely read, and his professional clients include the Red Cross, PBS, Children's Memorial Hermann Hospital, and many other small and large international businesses. His past books include There's a Customer Born Every Minute (Wiley) and the AMA Complete Guide to Small Business Advertising. Subscribe to his free newsletter at www.mrfire.com.

Table of Contents


Author's Warning     xv
Acknowledgments     xix
Introduction   John Burton     xxi
It's Time to Awaken     1
Stop! Do This First     6
What Is Impossible?     8
A Disclaimer     10
A Beginning     12
Agatha Christie Proves Hypnotic Writing Exists     15
My Secret to Hypnotic Writing     18
You Can't Even Bribe Me to Read a Lousy Letter!     22
What Is Hypnotic Writing?     26
Hypnotic Writing: A Case Study     31
The Great Intimacy Secret     38
What's More Important than Copy?     40
Hypnotic Writing Controlled Study     44
How I Learned the Secret of Hypnotic Writing     53
What Is Hypnosis?     58
Two Ways to Cause Action     60
What About Your Web Site?     70
How Long Is Too Long?     75
What Every Reader Wants to Know     77
The Hypnotic Power of Repetition     81
The Inner Game of Hypnotic Writing     84
Imitation Sugar Is Sweet, Too!     91
How to Jump-Start the Muse     96
How to Nail Your Reader's Attention     99
How toMake Your Writing Walk, Talk, and Breathe     103
Give Me Some Meat!     109
A Writing Lesson from the World's Greatest Hypnotist     112
Electrifying Tips for Creating Breakthrough Writing     115
A Case against Perfection     118
How to Persuade Readers to Your Side     121
Warp Speed Editing Secrets Worth Killing For     127
How to Make Your Writing Sexy     133
How People Think     137
How to Create Hypnotic Stories     139
How to Control the "Command Center" in Your Prospect's Mind     144
The One Hypnotic Command That Always Works     148
What I Learned from The Sea Wolf     152
Your Turning Point Message     155
What Everyone Will Always Read     158
Your Connotation Is Showing     160
What Are My Secrets for Writing Hypnotic Selling Stories?     164
Hypnotic Blogging     166
Reminders as Triggers     174
How to Change Average Writing into Hypnotic Writing     176
30 Ways to Write a Hypnotic Headline     178
Hypnotic Openings     189
Hypnotic Quiz     192
My Three Biggest Secrets     193
How Much Is That Doggie in the Window?      197
How to Change Perception     199
At Last! The Joe Vitale Hypnotic Writing Formula     205
A New Hypnotic Copy Checklist     215
The Five Secret Laws of Hypnotic Persuasion     217
The Seven Most Hypnotic Books of All Time     219
The Hypnotic Writing Formula     222
Your Challenge     224
Hypnotic E-Mails     225
Bibliography     246
Index     253
About Dr. Joe Vitale     261
Bonus Offer     262

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Sort by: Showing 1 – 6 of 7 Customer Reviews

  • Posted November 16, 2009

    Very clever - letting us pay for his advertising

    Mr Vitale's book is mostly advertising for his other products. He also advertises other people's products and books in this text. Other than that, he suggests that sentences should be short and understandable. Words should be simple. We should use punctuation, paragraphs and bullets. A list of "hypnotic words" is given - they are supposed to evoke imagery. The importance of telling a story is mentioned. But mostly the book advertises Mr Vitale's commercial success by milking our pockets.

    1 out of 2 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

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    Posted October 27, 2008

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    Posted September 12, 2009

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    Posted December 5, 2010

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    Posted April 8, 2009

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