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I Am Almost Always Hungry
     

I Am Almost Always Hungry

by Caham & Associates, Cahan &. Associates
 

Legendary Harper's Bazaar art director Alexey Brodovitch had a favorite saying: "Why to eat bacon and eggs every day?" The designers at San Francisco-based design firm Cahan & Associates, in their hunger for fresh ideas, find inspiration in the most unexpected places, such as an oddly sculptural piece of discarded metal in the alley near their office, or a

Overview

Legendary Harper's Bazaar art director Alexey Brodovitch had a favorite saying: "Why to eat bacon and eggs every day?" The designers at San Francisco-based design firm Cahan & Associates, in their hunger for fresh ideas, find inspiration in the most unexpected places, such as an oddly sculptural piece of discarded metal in the alley near their office, or a conversation with an elaborately tattooed bicycle messenger. From these eclectic ingredients the office serves up in-your-face graphics that are exceptional for their visceral impact yet still convey the strategic thinking behind each piece.
The firm's working methods, involving extensive exploration, collaborations, and play, are documented in this monograph through interviews with found Bill Cahan, clients, and vendors; writings by colleagues; photo essays; proposals to clients that were accepted and rejected; and finished pieces, providing a portrait of a firm for whom process is just as important as product.

Editorial Reviews

V. Magazine
This is a handsome, full-color, over-sized book... Fascinating reading, and not just for the design-fixated. Anyone with an interest in the gestation of an idea - any idea - from fleeting thought to fully articulated expression ought to check outI Am Almost Always Hungry.

Product Details

ISBN-13:
9781568981994
Publisher:
Princeton Architectural Press
Publication date:
10/28/1999
Edition description:
1ST
Pages:
224
Product dimensions:
1.00(w) x 1.00(h) x 1.00(d)

Meet the Author

Cahan & Associates was founded in 1984 and works on projects ranging from packaging and annual reports to posters, websites, and corporate identity programs, with clients including Coca-Cola, Sun Microsystems, and the U.S. Postal Service. They have receive

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