I Am Right-You Are Wrong: From This to the New Renaissance

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Overview

In this book Dr. Edward de Bono, who is well known world-wide for his origination of lateral thinking, puts forward a direct challenge to what he calls the rock logic of Western thinking. Rock logic is based on rigid categories, absolutes, arguement and adversarial point scoring. Edward de Bono believes that this thinking cannot porovide the constructive energies that we are going to need in order to solve the problems and create a better future as we move towards the year 2000....
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More About This Book

Overview

In this book Dr. Edward de Bono, who is well known world-wide for his origination of lateral thinking, puts forward a direct challenge to what he calls the rock logic of Western thinking. Rock logic is based on rigid categories, absolutes, arguement and adversarial point scoring. Edward de Bono believes that this thinking cannot porovide the constructive energies that we are going to need in order to solve the problems and create a better future as we move towards the year 2000.

Instead of rock logic he proposes the water logic of perception. Drawing on our understanding of the brain as a self-organizing information system, Dr de Bono shows that perception is the key to more constructive thinking and the serious creativity of design.

In this trailblazing book, Edward de Bono shows why our most crucial problems cannot be solved by traditional Western thought with its rigid insistence on facts. Genuinely revolutionary--a synthesis of neuroscience, psychology, and philosophy--this work is bound to change the way we think.

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Product Details

  • ISBN-13: 9780140126785
  • Publisher: Penguin Group (USA)
  • Publication date: 12/28/1992
  • Edition description: Reprint
  • Pages: 320
  • Sales rank: 687,599
  • Product dimensions: 5.24 (w) x 7.77 (h) x 0.79 (d)

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