I Gotta Tell You: Speeches of Lee Iacocca

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While many attributes set him apart from his peers, it is his skill as a communicator that truly distinguishes him. "I Gotta Tell You" is about Iacocca the communicator. The book features twenty-five of his most influential and memorable speeches, with commentaries by communication scholars and a foreword by Iacocca. To capture the diversity of his public addresses, the speeches are organized by audience and theme. The first section includes typical business speeches, delivered with the unique Iacocca flair, to ...
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Overview

While many attributes set him apart from his peers, it is his skill as a communicator that truly distinguishes him. "I Gotta Tell You" is about Iacocca the communicator. The book features twenty-five of his most influential and memorable speeches, with commentaries by communication scholars and a foreword by Iacocca. To capture the diversity of his public addresses, the speeches are organized by audience and theme. The first section includes typical business speeches, delivered with the unique Iacocca flair, to shareholders and Chrysler employees and dealers. The second section, which demonstrates Iacocca's particular skills in dealing with crises, arguing for changes, and being a corporate advocate, includes speeches to American audiences about general business concerns and speeches before international audiences. The book concludes with speeches delivered on special occasions, such as commencements and the celebration of the Statue of Liberty, when Iacocca donned the role of celebrity and statesman. The commentaries preceding each chapter illustrate how Iacocca used his extraordinary skills as an orator to motivate workers, market products, respond to criticism, and promote important economic, social, and political issues. The analyses spotlight the unique and powerful image Iacocca created as he oversaw the most dramatic corporate turnaround in American history.
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Product Details

  • ISBN-13: 9780814325223
  • Publisher: Wayne State University Press
  • Publication date: 12/1/1994
  • Pages: 336

Table of Contents

Acknowledgments 9
Foreword 11
Lee Iacocca as Business Statesman 15
1 Lee Iacocca as Internal Issues Manager in Speeches to Employees and Dealers 29
Remarks at the Chrysler-Plymouth and Dodge Dealer Announcement Shows, August 20 and 22, 1984 42
Videotaped Message to AMC Dealers, July 24, 1987 51
Remarks at the Corporate Communicators Conference, November 1, 1988 54
Remarks at a Senior Management Meeting, November 18, 1992 61
2 Speeches of Challenge and Celebration: Lee Iacocca's 1980 and 1992 Shareholder Addresses 67
Remarks at the Annual Shareholders Meeting, May 13, 1980 77
Remarks at the Annual Shareholders Meeting, May 14, 1992 84
3 Speaking in Defense of Chrysler: Lee Iacocca's Crisis Communication 97
Remarks at a Press Conference Concerning Odometers, July 1, 1987 109
Remarks at a Press Conference Concerning the Kenosha Plant Closing, February 16, 1988 114
4 Lee Iacocca as Debater and Storyteller: Speeches Concerning the Problems and Future of the Automobile Industry 119
Remarks at the National Press Club, July 13, 1983 132
Remarks to the American Society of Newspaper Editors, April 10, 1986 140
Remarks to the German Motor Press Club, September 8, 1987 150
Remarks to Chinese Business Leaders, October 15, 1988 158
5 The Japanese Trade Imbalance: Lee Iacocca and Corporate Advocacy 167
Remarks to the American Chamber of Commerce in Japan, April 17, 1985 178
Remarks to the Congressional Delegation, April 25, 1991 191
Remarks at the Detroit Economic Club, January 10, 1992 198
6 Information, Motivation, and Audience Adaptation in Addressing General Business Problems 209
Remarks at the Poor Richard Club, January 17, 1985 219
Remarks at the National Governors Association Conference, July 25, 1987 228
Remarks at the American Bar Association National Convention, August 10, 1987 237
Remarks at the U.S. Naval War College, April 8, 1992 246
7 Lee Iacocca's Commencement Addresses 259
Remarks at the University of Southern California, May 8, 1987 270
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