I Gotta Tell You: Speeches of Lee Iacocca / Edition 1

I Gotta Tell You: Speeches of Lee Iacocca / Edition 1

by Matthew W. Seeger
     
 

ISBN-10: 0814325467

ISBN-13: 9780814325469

Pub. Date: 01/28/1994

Publisher: Wayne State University Press

While many attributes set him apart from his peers, it is his skill as a communicator that truly distinguishes him. "I Gotta Tell You" is about Iacocca the communicator. The book features twenty-five of his most influential and memorable speeches, with commentaries by communication scholars and a foreword by Iacocca. To capture the diversity of his public addresses,…  See more details below

Overview

While many attributes set him apart from his peers, it is his skill as a communicator that truly distinguishes him. "I Gotta Tell You" is about Iacocca the communicator. The book features twenty-five of his most influential and memorable speeches, with commentaries by communication scholars and a foreword by Iacocca. To capture the diversity of his public addresses, the speeches are organized by audience and theme. The first section includes typical business speeches, delivered with the unique Iacocca flair, to shareholders and Chrysler employees and dealers. The second section, which demonstrates Iacocca's particular skills in dealing with crises, arguing for changes, and being a corporate advocate, includes speeches to American audiences about general business concerns and speeches before international audiences. The book concludes with speeches delivered on special occasions, such as commencements and the celebration of the Statue of Liberty, when Iacocca donned the role of celebrity and statesman. The commentaries preceding each chapter illustrate how Iacocca used his extraordinary skills as an orator to motivate workers, market products, respond to criticism, and promote important economic, social, and political issues. The analyses spotlight the unique and powerful image Iacocca created as he oversaw the most dramatic corporate turnaround in American history.

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Product Details

ISBN-13:
9780814325469
Publisher:
Wayne State University Press
Publication date:
01/28/1994
Edition description:
New Edition
Pages:
336
Product dimensions:
6.08(w) x 9.06(h) x 1.04(d)

Table of Contents

Acknowledgments9
Foreword11
Lee Iacocca as Business Statesman15
1Lee Iacocca as Internal Issues Manager in Speeches to Employees and Dealers29
Remarks at the Chrysler-Plymouth and Dodge Dealer Announcement Shows, August 20 and 22, 198442
Videotaped Message to AMC Dealers, July 24, 198751
Remarks at the Corporate Communicators Conference, November 1, 198854
Remarks at a Senior Management Meeting, November 18, 199261
2Speeches of Challenge and Celebration: Lee Iacocca's 1980 and 1992 Shareholder Addresses67
Remarks at the Annual Shareholders Meeting, May 13, 198077
Remarks at the Annual Shareholders Meeting, May 14, 199284
3Speaking in Defense of Chrysler: Lee Iacocca's Crisis Communication97
Remarks at a Press Conference Concerning Odometers, July 1, 1987109
Remarks at a Press Conference Concerning the Kenosha Plant Closing, February 16, 1988114
4Lee Iacocca as Debater and Storyteller: Speeches Concerning the Problems and Future of the Automobile Industry119
Remarks at the National Press Club, July 13, 1983132
Remarks to the American Society of Newspaper Editors, April 10, 1986140
Remarks to the German Motor Press Club, September 8, 1987150
Remarks to Chinese Business Leaders, October 15, 1988158
5The Japanese Trade Imbalance: Lee Iacocca and Corporate Advocacy167
Remarks to the American Chamber of Commerce in Japan, April 17, 1985178
Remarks to the Congressional Delegation, April 25, 1991191
Remarks at the Detroit Economic Club, January 10, 1992198
6Information, Motivation, and Audience Adaptation in Addressing General Business Problems209
Remarks at the Poor Richard Club, January 17, 1985219
Remarks at the National Governors Association Conference, July 25, 1987228
Remarks at the American Bar Association National Convention, August 10, 1987237
Remarks at the U.S. Naval War College, April 8, 1992246
7Lee Iacocca's Commencement Addresses259
Remarks at the University of Southern California, May 8, 1987270

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