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Publishers WeeklyIn his first book, Bilton, lead technology writer for the New York Times and an avowed technophile whose professional life is defined by effectively anticipating and analyzing new tech trends, focuses on how mobile devices like iPads and smart phones have changed the corporate landscape. Content distribution, personalized marketing, and protection of profits are of paramount concern to companies, yet many are ill-equipped to address the changing attitudes of the younger generation. While Bilton deftly synthesizes content from the evolution of the porn industry to the relevance of Twitter, he has little to say to people who have actually followed or embraced these tech shifts. But people who view the iPad as a fad or hold their breath for the comeback of conventional newspapers will be educated by Bilton's straightforward analysis. He does a particularly good job of comparing the development of the Internet to past technological advances like the railroad and the printing press (though he could explore more deeply in order to better explain his reasoning). Though savvy readers will find nothing new here, the more technophobic among us will benefit.
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