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More About This Textbook
Overview
Using your smartphone, download the free application from nickbilton.com and snap an image of the QR Code (two-dimensional barcode) at the beginning of each chapter to access additional original content: videos of Nick Bilton expanding on key ideas and controversies, plus links to related articles, research, and interactive experiences.
Become part of the I Live in the Future community by commenting on chapters of interest and joining a continuing discussion with Nick Bilton and your fellow readers online at nickbilton.com and with the free I Live in the Future app for iPhone and iPad.
Nick Bilton
Editorial Reviews
Publishers Weekly
In his first book, Bilton, lead technology writer for the New York Times and an avowed technophile whose professional life is defined by effectively anticipating and analyzing new tech trends, focuses on how mobile devices like iPads and smart phones have changed the corporate landscape. Content distribution, personalized marketing, and protection of profits are of paramount concern to companies, yet many are ill-equipped to address the changing attitudes of the younger generation. While Bilton deftly synthesizes content from the evolution of the porn industry to the relevance of Twitter, he has little to say to people who have actually followed or embraced these tech shifts. But people who view the iPad as a fad or hold their breath for the comeback of conventional newspapers will be educated by Bilton's straightforward analysis. He does a particularly good job of comparing the development of the Internet to past technological advances like the railroad and the printing press (though he could explore more deeply in order to better explain his reasoning). Though savvy readers will find nothing new here, the more technophobic among us will benefit.(c) Copyright PWxyz, LLC. All rights reserved.
Product Details
Related Subjects
Meet the Author
Table of Contents
author's note
introduction cancel my subscription 1
1 bunnies, markets, and the bottom line porn leads the way 19
2 scribbling monks and comic books it's ok---you've survived this before 45
3 your cognitive road map anchoring communities 77
4 suggestions and swarms trusting computers and humans 103
5 when surgeons play video games our chaning brains 133
6 me in the middle the rise of economics 161
7 warning: danger zone ahead multiple multitasking multitaskers 197
8 what the future will look like a prescription for change 227
epilogue why they're not coming back 263
acknowledgments 267
notes and sources 271
index 285