I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted by Nick Bilton | Hardcover | Barnes & Noble
I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted

I Live in the Future & Here's How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted

by Nick Bilton
     
 

ISBN-10: 0307591115

ISBN-13: 9780307591111

Pub. Date: 09/14/2010

Publisher: Crown Publishing Group

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour?

The world, as Nick Bilton—with tongue-in-cheek—shows, has been going to hell for a long, long time, and what we are experiencing

Overview

Are we driving off a digital cliff and heading for disaster, unable to focus, maintain concentration, or form the human bonds that make life worth living? Are media and business doomed and about to be replaced by amateur hour?

The world, as Nick Bilton—with tongue-in-cheek—shows, has been going to hell for a long, long time, and what we are experiencing is the twenty-first-century version of the fear that always takes hold as new technology replaces the old. In fact, as Bilton shows, the digital era we are part of is, in all its creative and disruptive forms, the foundation for exciting and engaging experiences not only for business but society as well.

Both visionary and practical, I Live in the Future & Here’s How It Works captures the zeitgeist of an emerging age, providing the understanding of how a radically changed media world is influencing human behavior:

   • With a walk on the wild side—through the porn industry—we see how this business model is leading the way, adapting product to consumer needs and preferences and beating piracy.
   • By understanding how the Internet is creating a new type of consumer, the “consumnivore,” living in a world where immediacy trumps quality and quantity, we see who is dictating the type of content being created.
   • Through exploring the way our brains are adapting, we gain a new understanding of the positive effect of new media narratives on thinking and action. One fascinating study, for example, shows that surgeons who play video games are more skillful than their nonplaying counterparts.
   • Why social networks, the openness of the Internet, and handy new gadgets are not just vehicles for telling the world what you had for breakfast but are becoming the foundation for “anchoring communities” that tame information overload and help determine what news and information to trust and consume and what to ignore.
   • Why the map of tomorrow is centered on “Me,” and why that simple fact means a totally new approach to the way media companies shape content.
   • Why people pay for experiences, not content; and why great storytelling and extended relationships will prevail and enable businesses to engage with customers in new ways that go beyond merely selling information, instead creating unique and meaningful experiences.
 
I Live in the Future & Here’s How It Works walks its own talk by creating a unique reader experience: Semacodes embedded in both print and eBook versions will take readers directly to Bilton’s website (www.NickBilton.com), where they can access videos of the author further developing his point of view and also delve into the research that was key to shaping the central ideas of the book. The website will also offer links to related content and the ability to comment on a chapter, allowing the reader to join the conversation.

Product Details

ISBN-13:
9780307591111
Publisher:
Crown Publishing Group
Publication date:
09/14/2010
Pages:
304
Product dimensions:
8.78(w) x 11.28(h) x 1.19(d)

Table of Contents

author's note ix

introduction: cancel my subscription 1

1 bunnies, markets, and the bottom line: porn leads the way 19

2 scribbling monks and comic books: it's ok-you've survived this before 45

3 your cognitive road map: anchoring communities 77

4 suggestions and swarms: trusting computers and humans 103

5 when surgeons play video games: our changing brains 133

6 me in the middle: the rise of me economics 161

7 warning: danger zone ahead: multiple multitasking multitaskers 197

8 what the future will look like: a prescription for change 227

epilogue: why they're not coming back 263

acknowledgments 267

notes and sources 271

index 285

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