"I Love You More Than My Dog": Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad

Overview

"I highly recommend reading this book!" -Tony Hsieh, CEO, Zappos.com

Lots of businesses are respected, but only an elite few have passionate, loyal, vocal fans. The kind of customers who not only come back time and time again, but rave to friends, family, and even strangers. The kind who can drive explosive growth via e-mail, blogs, Facebook, and Twitter. Jeanne Bliss is an expert on what it takes to earn that kind of customer.

Bliss has ...

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I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad

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Overview

"I highly recommend reading this book!" -Tony Hsieh, CEO, Zappos.com

Lots of businesses are respected, but only an elite few have passionate, loyal, vocal fans. The kind of customers who not only come back time and time again, but rave to friends, family, and even strangers. The kind who can drive explosive growth via e-mail, blogs, Facebook, and Twitter. Jeanne Bliss is an expert on what it takes to earn that kind of customer.

Bliss has studied and worked with many beloved companies, from longtime successes like Wegmans and Harley-Davidson to relatively new companies like Zappos and The Container Store. They all make the same five fundamental choices. Their reward: an army of fans who say things like, "I'd marry them if I could," and "I love you more than my dog!"

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What People Are Saying

Kip Tindell
"Now more than ever, successful companies must have a deep-rooted passion for and commitment to delivering the utmost in customer service-there's no other option if you want to stay afloat in this day and age. Adopting Jeanne's five decisions will ensure your customers 'do a little dance' every time they interact with your brand."--(Kip Tindell, chairman and CEO, The Container Store)
Bruce D. Temkin
"Jeanne Bliss has written the right book at the right time. She identifies the key decisions that lead to great customer experiences. I recommend that all executives interested in customer experience read this book, and pass it on inside their company."--(Bruce D. Temkin , VP & principal analyst, Customer Experience, Forrester Research, Inc.)
Tony Hsieh
"If you want to be a business that is defined by not only how many new customers you acquire, but also the number you keep and how passionately they help spread the word, then I highly recommend reading this book!"--(Tony Hsieh, CEO, Zappos.com)
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Product Details

  • ISBN-13: 9781591844419
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 10/25/2011
  • Pages: 224
  • Sales rank: 400,997
  • Product dimensions: 8.42 (w) x 5.52 (h) x 0.60 (d)

Meet the Author


Jeanne Bliss began her career at Lands' End as a customer service pioneer and went on to serve as the chief customer executive at Allstate, Microsoft, and other companies. She is now the president of CustomerBliss, with clients such as AAA, Johnson & Johnson, and Symantec.
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Sort by: Showing all of 8 Customer Reviews
  • Posted September 3, 2011

    more from this reviewer

    IBM Competitive Edge Book Club Selects Book in Q1 2011

    The IBM Competitive Edge Book Club, open to all Sales, Marketing, and Communication professionals at IBM, voted and selected "I Love You More Than My Dog" as the Q1 2011 book selection. Overall feedback from the members was very good. In the feedback from the members, we ask them the question - "What will you do differently in your job since your study of this book?" Some of the replies directly from the members included: - "Continue to focus on quick and friendly focus on customer needs" - "Book is an easy referral for future" - "Have more sensitivity..." - "More awareness of greater social media opportunities" - "Walk the talk..." I would like to personally thank Jeanne for being apart of the IBM Competitive Edge Book Club experience and for re-enforcing how the "golden rule" we all learned early on in life is still a viable and important concept to not only apply at home but also at work and in our daily lives. Best Regards, Brien Convery IBM Business Operations Leader and Competitive Edge Book Club Leader

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  • Posted November 23, 2009

    Human Interaction is Alive and Licking!

    OK, I couldn't help but put a dog pun into this review. I loved every page. Jeanne weaves a fabric of stories as a true artisan -- with sight, smell, action and heartfelt care. The story about her own dad's amazing customer service makes me cry. When was the last time a business book made you cry? It's all good. Pick up a copy for yourself, your clients and your own customers.

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  • Posted November 4, 2009

    more from this reviewer

    A Must Read For Everyone

    "I Love You More Than My Dog" is one of the best books that I've read insofar as capturing the true essence of delivering meaningful Customer Service. Unlike other business books out there that lecture the reader or smother them with some made-up, self-righteous, moral to the story, Jeanne demonstrates in every sentence on every page the passion to help the reader understand the true elements of the Servant's Heart. Not only do I recommend this book; but I encourage others to provide copies of it to their Fellow Employees and Leaders (if you haven't done so already) and say, "This is what I believe in and the way I want to serve our Customers!"

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  • Anonymous

    Posted October 26, 2009

    Excellent Customer Service Book

    "I Love You More Than My Dog" really allows the reader to see what sets great companies apart from the rest. The book is well oragnized and easy to read.

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    Posted May 29, 2011

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    Posted November 9, 2010

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    Posted August 16, 2010

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