I-Mode Strategy

I-Mode Strategy

by Takeshi Natsuno
     
 

Since its introduction in February 1999 i-mode has become the world's largest wireless Internet service with more than 35 million subscribers. Its mobile computing service enables users to access telephone banking, make airline reservations, conduct stock transactions, send and receive e-mail, play games, access weather reports and have access to the Internet. It can… See more details below

Overview

Since its introduction in February 1999 i-mode has become the world's largest wireless Internet service with more than 35 million subscribers. Its mobile computing service enables users to access telephone banking, make airline reservations, conduct stock transactions, send and receive e-mail, play games, access weather reports and have access to the Internet. It can offer a wide range of websites from internationally known companies such as CNN down to specialised local information.

Widely acknowledged as the founder of i-mode, Takeshi Natsuno discusses the success story of i-mode to date by providing a behind-the-scenes look at the management concepts applied while formulating the i-mode strategy. This stimulating volume provides a hands-on look at how he managed to effectively introduce the Internet way of thinking rather than the telecoms way of thinking in order to implement the i-mode service. He explains his strategy on success, concepts involved, practice, alliances and effects and uses his wealth of experience to predict future projections.

Written by the most highly respected expert in the field, i-mode Strategy is an absolute must for everyone wanting to know more about NTT DoCoMo's sustainable business model and i-mode strategy.

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Editorial Reviews

From the Publisher
"...a fascinating read for anyone who's in the mobile communications area...should be on the reading list of every executive in the mobile communications industry..." (Global Telecoms, February 2003)

"...all those interested in the outcome should read this book..." (IEE Review, February 2003)

"...ideal for the corporate telecomms executive ..readable and accessible..." (Telecomworldwire, 26 March 2003)

Product Details

ISBN-13:
9780470851012
Publisher:
Wiley
Publication date:
01/10/2003
Edition description:
Translated from Japanese Edition
Pages:
182
Product dimensions:
6.20(w) x 9.25(h) x 0.76(d)

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