I Want My MTV: The Uncensored Story of the Music Video Revolution

I Want My MTV: The Uncensored Story of the Music Video Revolution

4.2 13
by Craig Marks, Rob Tannenbaum
     
 

View All Available Formats & Editions

You will receive one of the two covers. We cannot guarantee which one.

Remember the first time you saw Michael Jackson dance with zombies in "Thriller"? Diamond Dave karate kick with Van Halen in "Jump"? Tawny Kitaen turning cartwheels on a Jaguar to Whitesnake's "Here I Go Again"? The Beastie Boys spray beer in "(You

Overview

You will receive one of the two covers. We cannot guarantee which one.

Remember the first time you saw Michael Jackson dance with zombies in "Thriller"? Diamond Dave karate kick with Van Halen in "Jump"? Tawny Kitaen turning cartwheels on a Jaguar to Whitesnake's "Here I Go Again"? The Beastie Boys spray beer in "(You Gotta) Fight for Your Right (To Party)"? Axl Rose step off the bus in "Welcome to the Jungle"?

Remember When All You Wanted Was Your MTV?

It was a pretty radical idea-a channel for teenagers, showing nothing but music videos. It was such a radical idea that almost no one thought it would actually succeed, much less become a force in the worlds of music, television, film, fashion, sports, and even politics. But it did work. MTV became more than anyone had ever imagined.

I Want My MTV tells the story of the first decade of MTV, the golden era when MTV's programming was all videos, all the time, and kids watched religiously to see their favorite bands, learn about new music, and have something to talk about at parties. From its start in 1981 with a small cache of videos by mostly unknown British new wave acts to the launch of the reality-television craze with The Real World in 1992, MTV grew into a tastemaker, a career maker, and a mammoth business.

Featuring interviews with nearly four hundred artists, directors, VJs, and television and music executives, I Want My MTV is a testament to the channel that changed popular culture forever.

Editorial Reviews

When MTV launched in August 1981, only a few thousand people in Northern New Jersey could actually watch it. In fact, to celebrate the occasion, its creators were forced to travel to a lonely Garden State bar to see their creation; no New York cable company would touch the channel that would soon change music history. Craig Marks and Rob Tannenbaum's I Want My MTV recounts the often-rocky first decade, revealing how the tiny network eventually fulfilled its "You'll never look at music the same way again" promise against all expectations. This ultimate insider's history of the video revolution draws on first-person accounts by major music artists including Madonna, The Police, Bon Jovi, and Eurythmics; MTV executives; VJs, and fans. (P.S. Co-author Marks is a veteran music magazine editor in chief and Tannenbaum has an enviable track record as a music journalist.)

Product Details

ISBN-13:
9780525952305
Publisher:
Penguin Publishing Group
Publication date:
10/27/2011
Pages:
608
Product dimensions:
6.40(w) x 9.10(h) x 2.00(d)
Age Range:
18 Years

What People are saying about this

Kurt Andersen
Before Google and before Apple, MTV was the one post-60s American enterprise that really transformed the culture. And now we have this definitive, riveting, revealing, amazingly well-reported insiders' account of how an improbable group of visionaries made it up as they went along. You want I Want My MTV. (Kurt Andersen, author of Heyday and Reset, and host of public radio's "Studio 360"
Rob Sheffield
I Want My MTV is the definitively funny-yet loving-chronicle of music video's golden age: the hopes, the dreams, the drugs, the hair, the legacy of Tawny Kitaen. And for gossip, it's packed tighter than one of Heart's spandex bustiers. (Rob Sheffield, author of the national bestseller Love is a Mix Tape and Talking to Girls About Duran Duran
Elizabeth Gilbert
I Want My MTV is such a big, wild joyride of book, made to be read with glee and nostalgia and marvel. It's also a thoughtful and astonishingly well-researched historical document, of course, but mostly it's just a total gas. It's all in here, folks! Girls in cages! TV executives on blow! Dudes in eyeliner! Chicks with guitars! Pyrotechnics, consumerism, fame, destruction and shamelessness! Anyone who came of age during the glory days of MTV will be-page by page-steadily transported right back to your boyfriend's parent's wood-paneled den, to savor once more the life-changing lessons of decadence and magic we learned from cable TV. (Elizabeth Gilbert, bestselling author of Eat, Pray, Love and Committed
From the Publisher

"I Want My MTV is the definitively funny-yet loving-chronicle of music video's golden age: the hopes, the dreams, the drugs, the hair, the legacy of Tawny Kitaen. And for gossip, it's packed tighter than one of Heart's spandex bustiers." -Rob Sheffield, author of the national bestseller Love is a Mix Tape and Talking to Girls About Duran Duran
Toure
MTV changed America and this book will change how you think about MTV. It's a fascinating look deep inside how MTV became what it was from the mouths of those who made it. Everyone who loved or hated MTV will love this story filled with fights, drugs, sex and music. (Toure, author of Who's Afraid of Post-Blackness?
Dave Holmes
An obscenely entertaining (and entertainingly obscene) account of MTV's early days. -Dave Holmes

Meet the Author

Craig Marks was the editor in chief of two influential music magazines: Spin and Blender.

Rob Tannenbaum has written for Blender, Rolling Stone, GQ, Details, Playboy, Spin, and The New York Times.

Both writers live in New York City.

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >

I Want My MTV 4.2 out of 5 based on 0 ratings. 13 reviews.
Anonymous More than 1 year ago
Makes it all seem so ridiculous and makes you want your MTV all over again.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Alexi More than 1 year ago
Very interesting read though some of the stories are a little dry. It would have been nice to see more pictures. With each chapter, I find myself with a list of videos, songs, or interviews to revisit and spot those little details they mention. Overall, a very enjoyable read!
bookmajor More than 1 year ago
No doubt this was an informative and sometimes fun, gossipy read; but there were 8 pages of pictures for about 600 pages of words! I really would have liked to see more pictures of the artists, VJs, etc... Sometimes the stories got a little dull and I just skipped ahead to some of the good stuff.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Video killed the radiostar