The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership / Edition 2by Tamara Gillis, IABC
Pub. Date: 05/03/2011
Praise for The IABC Handbook of Organizational Communication
"Looking to expand your professional abilities? Learn new skills? Or hone your area of expertise? This book delivers an amazing and practical study of our professionand a guidebook for strategic communication best practices. The Handbook explores the many aspects of our profession with expert
Praise for The IABC Handbook of Organizational Communication
"Looking to expand your professional abilities? Learn new skills? Or hone your area of expertise? This book delivers an amazing and practical study of our professionand a guidebook for strategic communication best practices. The Handbook explores the many aspects of our profession with expert insights of the best of the best in communication."John Deveney, ABC, APR, president, Deveney Communication
"Chalk up a win for Team IABC. Editor Tamara Gillis has assembled a winning lineup of the best communicators to compile this useful, readable Handbook. Not another how-to-do-it tactical manual, this volume draws from theory and global best practices to explain the strategic reasons behind modern communication. A must-read for anyone interested in understanding the communication profession and a useful desktop companion to the professional communicator's dictionary and style guide."William Briggs, IABC Fellow and director, School of Journalism and Mass Communications, San Jose State University
"It is a real pleasure to read this latest version. It presents a sound, research-based foundation on communicationits importance to organizations, why the function must be strategic, and what it takes to get it right."John G. Clemons, ABC, APR, corporate director of community relations, Raytheon
"All myths about organizational communicators being brainwashed, biased corporate journalists are out the window. This stellar compendium from dozens of authors, researchers, and editors of high professional stature is timely and forward-thinking. Communication students particularly will benefit from understanding the complex disciplines that intertwine and drive effective organizational communication."Barbara W. Puffer, ABC, president, Puffer Public Relations Strategies, and associate professor and course chair, Communications Studies and Professional Writing, University of Maryland University College
- Publication date:
- J-B International Association of Business Communicators Series , #11
- Sales rank:
- Product dimensions:
- 7.30(w) x 9.30(h) x 1.70(d)
Table of Contents
Foreword by Natasha Nicholson.
About the Authors.
Part One: Foundations of Business Communication.
1 Characteristics of Excellent Communication (James E. Grunig and Larissa A. Grunig).
2 The Corporate Communicator: A Senior-Level Strategist (Nick Durutta).
3 Organizational Culture (Paul M. Sanchez).
4 Communication and the High-Trust Organization (Pamela Shockley-Zalabak and Sherwyn Morreale).
5 Communication Ethics: Think Like a Professional: Don't Be Idealistic When Sorting Out Right from Wrong (Mark McElreath).
6 Corporate Social Responsibility: The Communicator's Role as Leader and Advocate (Mary Ann McCauley).
7 Corporate Social Responsibility and Sustainability (Rob Briggs).
Part Two: Managing Communication.
8 Strategic Approaches to Managing the Communications Function (Diane M. Gayeski).
9 Strategic Planning: Timeless Wisdom Still Shapes Successful Communication Programs (Lester R. Potter).
10 Issues Management: Linking Business and Communication Planning (George McGrath).
11 Communicating Change: When Change Just Doesn't Stop: Creating Really Good Change Communication (Jennifer Frahm).
12 Crisis Communication: Moving from Tactical Response to Proactive Crisis Preparedness (Caroline Sapriel).
13 The Role of Communications in Company Business Strategy (Kellie Garrett).
14 The Impact of Technology on Corporate Communication (Shel Holtz).
Part Three: Internal Communication.
15 Internal Communication (Brad Whitworth).
16 Communicating with a Diverse Workforce (Tamara L. Gillis).
17 Integrating Employee Communications Media (Steve Crescenzo).
18 Internal Branding, Employer Branding (Patrick Grady).
19 Communicating for a Merger or an Acquisition (Patricia T. Whalen).
20 The Challenges of Employee Engagement: Throwing Rocks at the Corporate Rhinoceros (Roger D'Aprix).
21 Measuring the Effectiveness of Internal Communication (John Williams).
Part Four: Public Relations.
22 Public Relations Research and Planning (Don W. Stacks, Melissa D. Dodd and Rita Linjuan Men).
23 Media Relations (Wilma K. Mathews).
24 Investor Relations and Financial Communication (Karen Vahouny).
25 Government Relations: Connecting Communication to the Public Policy Process (John Larsen and Anna Marie Willey).
26 Reputation Management: Building, Enhancing, and Protecting Organizational Reputation in the Information Age (Alistair J. Nicholas).
27 Measuring Public Relations Programs (Mark Weiner).
Part Five: Marketing Communication.
28 Marketing Communication (Lorenzo Sierra).
29 The Engagement of Brands (D. Mark Schumann).
30 Customer Relations: Smart Organizations Think Like Their Customers (Morgan Leu Parkhurst).
31 Measuring Marketing Communication (Lin Grensing-Pophal).
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The IABC Handbook of Organizational Communication: A Guide to Internal Communication, Public Relations, Marketing, and Leadership. 2nd edition, c.2011, 429 pages + index. Recently I found an attractive job I knew I ought to apply for in the Public Relations Dept. of a large consulting firm in No. VA. They were looking for a business writer to join their team of 4. Because I've never worked within a Corporate Communications Dept., I wanted to strengthen my knowledgebase on what would be expected to ensure my best outcome for the job interview. This is how I learned of The International Association of Business Communicators (IABC) and this handbook. Founded in 1970, the IABC provides a professional network of nearly 15,000 business communication professionals in 80+ countries. Members run the gamut of positions in Public relations/Media relations/ Corporate Communications/Public Affairs/Investor Relations/Government Relations/Marketing Communication/Community Relations/Writing and more. Over thirty-one authors wrote a chapter for this book. The Handbook is comprised of five parts: 1. Foundations of Business Communication 2. Managing Communication 3. Internal Communication 4. Public Relations 5. Marketing Communication Each of these parts contain insights and lessons learned from a professional with a personal stake in making communication work effectively and lead to meaningful, practical results. Chapter 1 has the grabbing title, "Characteristics of Excellent Communication." One of my favorite quotes on communication is, "The single biggest problem in communication is the illusion that it has taken place." ~George Bernard Shaw. I'd have to say during my decades in the business world this illusion occurs. Never underestimate the value to a business of competent communication that connects and resonates. The authors extend the excellence theory to a global theory thereby covering the widest range of relevance. This chapter gives numerous citations to research on enhancing the Strategic Role of the communication function. Chapter 2, The Corporate Communicator, is written by a senior level strategist who brings home the message that the role of Corporate Communicator is one for the thinking adult capable of being involved with the Big Picture business/organization orientation and vision. The skill set needed for the effective Corporate Communicator is presented. Understanding the culture and organization type is required for success. Seven roles performed by the Corporate Communicator are identified. Ultimately, the continued business health and integrity of the company is the responsibility of the corporate communicator. This book competently serves as a practical, ready reference mentor and toolkit to the uninitiated who arrive in a Corporate Communications job. The handbook can broaden the scope and understanding for many readers on alternative ways to get to the desired results that serve your internal and external constituencies. The collective wisdom of the 31+ author contributors can turbo charge your communication operation while building strength and respect for the company you are privileged to be The Communicator. [see my longer review on Amazon]