iBrain: Surviving the Technological Alteration of the Modern Mind
  • iBrain: Surviving the Technological Alteration of the Modern Mind
  • iBrain: Surviving the Technological Alteration of the Modern Mind

iBrain: Surviving the Technological Alteration of the Modern Mind

2.8 9
by Gary Small, Gigi Vorgan
     
 

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“A book about your brain that should make you think—twice.”

—Alvin Toffler, New York Times bestselling author of Future Shock

 

In his book iBrain: Surviving the Technological Alteration of the Modern Mind, Gary Small, one of America’s leading neuroscientists, explores the remarkable

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Overview

“A book about your brain that should make you think—twice.”

—Alvin Toffler, New York Times bestselling author of Future Shock

 

In his book iBrain: Surviving the Technological Alteration of the Modern Mind, Gary Small, one of America’s leading neuroscientists, explores the remarkable evolution of the human brain caused by today’s constant technological presence. Co-written with Gigi Vorgan, Dr. Small’s iBrain separates the digital natives from the digital immigrants, and suggests that the Internet—with its virtually limitless wealth of news and information—is radically altering the way young minds are developing and functioning. In this era of Google, Facebook, and YouTube, Gary Small’s iBrain is an essentially important guide to understanding the astonishing impact of this new brain evolution on our society and our future, as well as a warning of its potential dangers—ADD, social isolation, Internet addiction, etc.

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Editorial Reviews

Library Journal

According to Vorgan (The Memory Bible ) and Small, one of America's leading neuroscientists, digital technology has altered the neural circuitry in human brains and triggered an evolutionary process in just one generation. The authors identify the inherent problems and challenges this poses, providing a technology toolkit filled with strategies to preserve one's humanity and keep up with the latest technology. They make their case based on abundant research in the areas of health, psychology, pediatrics, education, business, and technology. Their exercises include developing face-to-face communication skills as well as mastering electronic games. A compelling as well as timely read, this is highly recommended for all libraries.

Product Details

ISBN-13:
9780061340345
Publisher:
HarperCollins Publishers
Publication date:
10/06/2009
Pages:
240
Sales rank:
876,273
Product dimensions:
5.30(w) x 7.90(h) x 0.70(d)

Related Subjects

Read an Excerpt

iBrain

Chapter One

Your Brain is Evolving Right Now

The people who are crazy enough to think they can change the world are the ones who do.
Steve Jobs, CEO of Apple

You're on a plane packed with other business people, reading your electronic version of the Wall Street Journal on your laptop while downloading files to your BlackBerry and organizing your PowerPoint presentation for your first meeting when you reach New York. You relish the perfect symmetry of your schedule, to-do lists, and phone book as you notice a woman in the next row entering little written notes into her leather-bound daily planner book. You remember having one of those?.?.?.?What? Like a zillion years ago? Hey lady! Wake up and smell the computer age.

You're outside the airport now, waiting impatiently for a cab along with a hundred other people. It's finally your turn, and as you reach for the taxi door a large man pushes in front of you, practically knocking you over. Your briefcase goes flying, and your laptop and BlackBerry splatter into pieces on the pavement. As you frantically gather up the remnants of your once perfectly scheduled life, the woman with the daily planner book gracefully steps into a cab and glides away.

The current explosion of digital technology not only is changing the way we live and communicate but is rapidly and profoundly altering our brains. Daily exposure to high technology...computers, smart phones, video games, search engines like Google and Yahoo...stimulates brain cell alteration and neurotransmitter release, gradually strengthening new neural pathways in our brains while weakening old ones.Because of the current technological revolution, our brains are evolving right now...at a speed like never before.

Besides influencing how we think, digital technology is altering how we feel, how we behave, and the way in which our brains function. Although we are unaware of these changes in our neural circuitry or brain wiring, these alterations can become permanent with repetition. This evolutionary brain process has rapidly emerged over a single generation and may represent one of the most unexpected yet pivotal advances in human history. Perhaps not since Early Man first discovered how to use a tool has the human brain been affected so quickly and so dramatically.

Television had a fundamental impact on our lives in the past century, and today the average person's brain continues to have extensive daily exposure to TV. Scientists at the University of California, Berkeley, recently found that on average Americans spend nearly three hours each day watching television or movies, or much more time spent than on all leisure physical activities combined. But in the current digital environment, the Internet is replacing television as the prime source of brain stimulation. Seven out of ten American homes are wired for high-speed Internet. We rely on the Internet and digital technology for entertainment, political discussion, and even social reform as well as communication with friends and co-workers.

As the brain evolves and shifts its focus toward new technological skills, it drifts away from fundamental social skills, such as reading facial expressions during conversation or grasping the emotional context of a subtle gesture. A Stanford University study found that for every hour we spend on our computers, traditional face-to-face interaction time with other people drops by nearly thirty minutes. With the weakening of the brain's neural circuitry controlling human contact, our social interactions may become awkward, and we tend to misinterpret, and even miss subtle, nonverbal messages. Imagine how the continued slipping of social skills might affect an international summit meeting ten years from now when a misread facial cue or a misunderstood gesture could make the difference between escalating military conflict or peace.

The high-tech revolution is redefining not only how we communicate but how we reach and influence people, exert political and social change, and even glimpse into the private lives of co-workers, neighbors, celebrities, and politicians. An unknown innovator can become an overnight media magnet as news of his discovery speeds across the Internet. A cell phone video camera can capture a momentary misstep of a public figure, and in minutes it becomes the most downloaded video on YouTube. Internet social networks like MySpace and Facebook have exceeded a hundred million users, emerging as the new marketing giants of the digital age and dwarfing traditional outlets such as newspapers and magazines.

Young minds tend to be the most exposed, as well as the most sensitive, to the impact of digital technology. Today's young people in their teens and twenties, who have been dubbed Digital Natives, have never known a world without computers, twenty-four-hour TV news, Internet, and cell phones...with their video, music, cameras, and text messaging. Many of these Natives rarely enter a library, let alone look something up in a traditional encyclopedia; they use Google, Yahoo, and other online search engines. The neural networks in the brains of these Digital Natives differ dramatically from those of Digital Immigrants: people...including all baby boomers...who came to the digital/computer age as adults but whose basic brain wiring was laid down during a time when direct social interaction was the norm. The extent of their early technological communication and entertainment involved the radio, telephone, and TV.

As a consequence of this overwhelming and early high-tech stimulation of the Digital Native's brain, we are witnessing the beginning of a deeply divided brain gap between younger and older minds...in just one generation. What used to be simply a generation gap that separated young people's values, music, and habits from those of their parents has now become a huge divide resulting in two separate cultures. The brains of the younger generation are digitally hardwired from toddlerhood, often at the expense of neural circuitry that controls one-on-one people skills. Individuals of the older generation face a world in which their brains must adapt to high technology, or they'll be left behind... politically, socially, and economically.

Young people have created their own digital social networks, including a shorthand type of language for text messaging, and studies show that fewer young adults read books for pleasure now than in any generation before them. Since 1982, literary reading has declined by 28 percent in eighteen- to thirty-four-year-olds. Professor Thomas Patterson and colleagues at Harvard University reported that only 16 percent of adults age eighteen to thirty read a daily newspaper, compared with 35 percent of those thirty-six and older. Patterson predicts that the future of news will be in the electronic digital media rather than the traditional print or television forms.

iBrain. Copyright © by Gary Small. Reprinted by permission of HarperCollins Publishers, Inc. All rights reserved. Available now wherever books are sold.

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