Iconoclast: A Neuroscientist Reveals How to Think Differently [NOOK Book]

Overview


No organization can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible.

Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including ...
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Iconoclast: A Neuroscientist Reveals How to Think Differently

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Overview


No organization can survive without iconoclasts -- innovators who single-handedly upturn conventional wisdom and manage to achieve what so many others deem impossible.

Though indispensable, true iconoclasts are few and far between. In Iconoclast, neuroscientist Gregory Berns explains why. He explores the constraints the human brain places on innovative thinking, including fear of failure, the urge to conform, and the tendency to interpret sensory information in familiar ways.

Through vivid accounts of successful innovators ranging from glass artist Dale Chihuly to physicist Richard Feynman to country/rock trio the Dixie Chicks, Berns reveals the inner workings of the iconoclast's mind with remarkable clarity. Each engaging chapter goes on to describe practical actions we can each take to understand and unleash our own potential to think differently -- such as seeking out new environments, novel experiences, and first-time acquaintances.

Packed with engaging stories, science-based insights, potent practices, and examples from a startling array of disciplines, this engaging book will help you understand how iconoclasts think and equip you to begin thinking more like an iconoclast yourself.
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Editorial Reviews

Publishers Weekly
Psychiatry professor Berns (Satisfaction: The Science of Finding True Fulfillment) describes an iconoclast as "a person who does something that others say can't be done." Though keeping his promise to reveal the "biological basis" for the ability to think outside the box, Berns keeps technical explanation to a minimum, instead using themes like perception, fear and networking to profile a number of famous free-thinkers. While the ordinary person perceives the world based on his past experience and "what other people say," the iconoclast is both willing and able to risk seeing things differently; in the case of glass sculptor Dale Chihuly, his creative breakthrough (departing from symmetry in his ice-sculptures) came after a car crash blinded him in one eye, literally changing his view of the world. The will to take risks is also paramount; Cardinals baseball coach Branch Rickey and his controversial hire Jackie Robinson, the first black man in the Majors, provide models of imagination and fearlessness. Berns also looks at iconoclasts like Steve Jobs, Martin Luther King Jr., Henry Ford, the Dixie Chicks, Warren Buffett and Picasso, relating in lucid terms the mindsets that set them apart.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
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Product Details

  • ISBN-13: 9781422163658
  • Publisher: Harvard Business Review Press
  • Publication date: 3/17/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition description: First Trade Paper Edition
  • Pages: 272
  • Sales rank: 769,331
  • File size: 419 KB

Meet the Author


Gregory Berns, MD, PhD, is professor of psychiatry and behavioral sciences at Emory University. He has written for numerous science publications and has been interviewed on National Public Radio, CNN, and ABC's Primetime. He has been profiled frequently in the Wall Street Journal, New York Times, and other media.
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Table of Contents

Introduction Doing What Can't Be Done Howard Armstrong Armstrong, Howard 1

1 Through the Eye of an Iconoclast Dale Chihuly Chihuly, Dale Paul Lauierbur Lauierbur, Paul Nolan Bushnell Bushnell, Nolan 13

2 From Perception to Imagination Walt Disney Disney, Walt Florence Nightingale Nightingale, Florence Branch Rickey Rickey, Branch Kary Mullis Mullis, Kary 35

3 Fear - The Inhibitor of Action Jackie Robinson Robinson, Jackie Dixie Chicks Chicks, Dixie Computer Associates Associates, Computer Rite-Solutions 59

4 How Fear Distorts Perception NASA Richard Feynman Feynman, Richard Solomon Asch Asch, Solomon Martin Luther King Jr. King, Martin Luther, Jr. 83

5 Why the Fear of Failure Makes People Risk Averse David Dreman Dreman, David Bill Miller Miller, Bill Henry Ford Ford, Henry 107

6 Brain Circuits for Social Networking Pablo Picasso Picasso, Pablo Vincent van Gogh van Gogh, Vincent Stanley Milgram Milgram, Stanley Ray Kroc Kroc, Ray Arnold Schwarzenegger Schwarzenegger, Arnold Linus Torvalds Torvalds, Linus Warren Buffett Buffett, Warren 129

7 Private Spaceflight - A Case Study of Iconoclasts Working Together Burt Rutan Rutan, Burt Richard Branson Branson, Richard Peter Diamandis Diamandis, Peter Rick Homans Homans, Rick 155

8 When Iconoclast Becomes Icon Arthur Jones Jones, Arthur Jonas Salk Salk, Jonas Steve Jobs Jobs, Steve 179

Appendix The Iconoclast's Pharmacopeia 201

Notes 223

Index 233

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