Icons of Business [Two Volumes] [2 volumes]: An Encyclopedia of Mavericks, Movers, and Shakers

Icons of Business [Two Volumes] [2 volumes]: An Encyclopedia of Mavericks, Movers, and Shakers

by Kateri Drexler
     
 

ISBN-10: 0313338620

ISBN-13: 9780313338625

Pub. Date: 12/30/2006

Publisher: Greenwood Publishing Group, Incorporated

The huge popularity of The Apprentice reflects the degree to which business has emerged as a primary force in popular culture. Not surpisingly, what it takes to succeed in the cutthroat corporate environment is not unlike show business—strong ego, ability to withstand rejection, creativity, and risktaking, to name a few of the requisite qualities.

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Overview

The huge popularity of The Apprentice reflects the degree to which business has emerged as a primary force in popular culture. Not surpisingly, what it takes to succeed in the cutthroat corporate environment is not unlike show business—strong ego, ability to withstand rejection, creativity, and risktaking, to name a few of the requisite qualities. Icons of Business presents 24 entrepreneurs, corporate executives, and mavericks whose influence extends beyond business into society at large. From Martha Stewart to Ben and Jerry, Bill Gates to Anita Roddick, Icons of Business offers indepth profiles of the business leaders whose names and products have become household words. Each profile includes discussion of the subject's background, career, accomplishments, supporters and detractors, and lasting influence.

Product Details

ISBN-13:
9780313338625
Publisher:
Greenwood Publishing Group, Incorporated
Publication date:
12/30/2006
Series:
Greenwood Icons Series
Pages:
544
Product dimensions:
7.30(w) x 10.30(h) x 1.70(d)

Table of Contents

Contents

Preface

Volume 1

Jeff Bezos

Richard Branson

Warren Buffett

Ben Cohen & Jerry Greenfield

Michael Dell

Carly Fiorina

Bill Gates

Alan Greenspan

Andrew Grove

Carlos Gutierrez

Lee Iacocca

Steve Jobs

Volume 2

Herb Kelleher

Phil Knight

Anita Roddick

Howard Schultz

George Soros

Martha Stewart

Donald Trump

Ted Turner

Sam Walton

Jack Welch

Oprah Winfrey

Mohammed Yunus

Index

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