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What do Annie Oakley, Frederic Remington, and Bill Gates have in common? According to Greenwood, they are popular icons of the American West, pioneers in what they do, and they influence millions. Distilling a broad cultural sphere into two dozen revolutionaries is a tough act, but Greenwood's "Icons" series has done a fine job of focusing on the legendary principals known to wide audiences. Rather than look to behind-the-scenes workers, the editors shine a light on familiar figures in American media. These two new additions to the series continue the format. Chosen topics are given an in-depth treatment with signed articles by field experts. In American West, edited by Bakken (history, California State Univ., Fullerton), it becomes apparent that defining what constitutes the West is a challenge, with topics like banditry, Buffalo Bill, and Disneyland competing as top icons. In Latino America by prolific biographer Bruns (Martin Luther King, Jr.), Speedy Gonzalez and Dora the Explorer hold the same sway as Cesar Chavez, proving that the ethnic experience in America is hard to pin down. Each icon concept is well represented with readable chapters, interesting sidebars, and a suggested reading list. One black-and-white photo accompanies each article.