Idea Mapping: How to Access Your Hidden Brain Power, Learn Faster, Remember More, and Achieve Success in Business / Edition 1

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In this busy world, we're constantly asked to do more in less time. But how do you cope with the pressure? Idea mapping is the answer. It's an effective and revolutionary tool that enables you to meet the demands of life and work by improving your ability to plan, think, and learn.

Designed to help you use more of your brainpower with less effort, an idea map is a colorful visual representation of a particular issue, problem, or idea—among other applications—on a single piece of paper. Our brains are much better at absorbing, processing, and remembering information presented in the form of an idea map as opposed to information presented in a multi-linear document. Because idea maps represent facts and issues visually—engaging both hemispheres of the brain—they foster more efficient learning, enable you to approach problems more creatively, and help you think more systematically.

Author Jamie Nast has trained thousands of people at dozens of high-profile organizations on using idea maps. In Idea Mapping, she explains how you can apply the power of idea maps to your professional life—helping you and your teams plan better, increase productivity, organize complex information, save time, and develop new ideas and solutions.

To guide your way, this book includes actual idea maps created and used by twenty-one businesspeople from around the globe—as well as other handy resources you'll find on the CD-ROM. Nast explains the rules and logic of idea mapping and leads you through every step of the idea mapping process. She begins with simple idea maps and moves onto the more complex maps, while showing you how to understand and utilize idea maps to get the most benefit from them. In order to maximize the effectiveness of your maps, as well as your thinking, Nast guides you in overcoming potential obstacles when learning this valuable skill. More than just the theory of idea mapping, she provides a multitude of specific examples from which readers can gather ideas to begin practicing their own idea mapping skills.

The idea map is the ultimate tool for achieving more in business and in life. Whether you're an overwhelmed businessperson, an overworked entrepreneur, or someone who just wants to solve problems better and faster, Idea Mapping is a perfect tool for anyone who wants to work more efficiently—and succeed more spectacularly.

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Product Details

  • ISBN-13: 9780471788621
  • Publisher: Wiley
  • Publication date: 9/22/2006
  • Edition description: Book & CD-ROM
  • Edition number: 1
  • Pages: 288
  • Sales rank: 689,415
  • Product dimensions: 5.90 (w) x 8.90 (h) x 1.10 (d)

Meet the Author

Jamie Nast is a licensed Master Trainer and Manager of the Americas for The Learning Consortium. She regularly conducts workshops and has taught idea mapping to more than 14,000 people around the world.
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Table of Contents

List of Figures.


About the Author.




1 Battle of the Brains.

2 What is an Idea Map?

3 Reading and Creating Idea Maps.

4 The Three Basics of Idea Mapping.

5 Detours.

6 Applications.

7 The Question of Software.

8 It’s a Process.

9 Team Mapping Method.

10 Breaking All the Rules.

11 Your Presentation Revisited.

12 Idea-Mapping Menu.

13 Real-Time Idea Mapping—The Final Challenge.

Appendix 1: Summary of Lessons.

Appendix 2: Workshop Information.


About the CD-ROM.

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Sort by: Showing all of 5 Customer Reviews
  • Anonymous

    Posted August 22, 2007

    1 Map Vs. 50 Pages... I'll take 1 Visually Appealing Map

    I've been impressed by Jamie Nast and her philosophy of Idea Mapping. I especially like the concept that you can put a complex idea on one page, and Jamie is running with it. I don't know about you, but I'd rather see a business plan on one gorgeous map than 50 droning pages. I'm also happy that Jamie considers software a legitimate venue for mapping 'I especially like MindManager, which Jamie endorses at her website'. A resource idea mappers at all levels need to checkout.

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  • Anonymous

    Posted April 9, 2007

    Don't buy it, just read it @ library

    A few pages in and a look at the drawings and I had seen enough. Just put your thoughts down in graphically manner, draw a few lines linking topics/ideas together and you get it.

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  • Anonymous

    Posted February 24, 2007

    What an Impact

    Nast's book Idea Mapping and her ways of simply and directly communicating have even caused my daughter to try it. She tells me how much more confident, fun, and less stressful reviewing for tests becomes when reviewing her idea maps. A bonus for me -- people ask me what note-taking I'm doing during meeting breaks, and they seem drawn to it. If you are known for buying books for exercise and a healthy body -- try this one to exercise your healthy mind! It might eventually affect your body's health too.

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  • Anonymous

    Posted February 13, 2007

    Crackerjack of a Book!

    I have been using mapping for a number of years, and have found it to be an incredibly powerful tool for business and personal use. Jamie Nast writes her book in a down-to-earth and businesslike manner, capitalizing on her long experience teaching the process. She gives a very thorough explanation of 'how-to' while explaining the multitude of benefits for using this approach in business and personal settings, either as an individual or in a team. She presents realistic recommendations of when and how to break the rules to maximize creative ingenuity. The numerous examples of idea maps that Nast provides, accompanied by the background of each, are very useful to further understand the process and give the reader a 'springboard' for their own maps. There is a chapter on how to effectively use software to create maps, if hand-drawing is not possible, and examples of maps created that way. Bottom line: I highly recommend this book to those who are beginners, intermediates or advanced in the technique. No doubt the book would be most valuable to those who also attend an idea mapping seminar, but it can be used in the meantime to get a 'leg up' on this powerful process. Well worth the investment!

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  • Anonymous

    Posted February 4, 2007

    The author, regretably with all her good intentions, did not focus on the true value of 'idea-mapping' in this book!

    Frankly, I regret to point out that this book is a just another 'how-to' mind-mapping book. Essentially, it's no different from what Tony Buzan or Vanda North or Joyce Wycoff had written earlier. The only difference is now the author had fully incorporated the use of MindManager software to go with it. Undoubtedly, MindManager can expedite the mind-mapping process. [With all the available third-party add-ons, MindManager is really a godsend!]. In some way, you can say reading this book is like reading any of Tony Buzan's mind-mapping books, syntopically with 'MindManager for Dummies'! Beyond this point, this book is not ground-breaking & does not offer any new insights into idea generation. I must add, however, for a beginner into techno-savvy mind-mapping, this book is still great stuff. My only adverse comment about mind-mapping as envisioned by Tony Buzan & his staunch followers is that every topical idea must seemingly take a radial approach & commence from the centre. This book doggedly follows the same approach. Nancy Marguiles, in her debut book, Mapping Innerspace, in the early eighties, took a radical departure from the Buzan routine. She created 'mind-scaping' - your topical idea can start from anywhere you like - which I thought is really great!. To some extent, 'Idea-mapping' as the book title is quite a misnomer. It is obvious to me that the author has a somewhat narrow perspective, arising from her only chosen exposure to Buzan's mindmapping routines & the MindManager software. A truly 'idea-mapping' book should allow or enable readers to have full access to more options to explore beyond mind-mapping. To illustrate a quick point, 'mind-scapping' routines appear exceptionally wonderful with SmartDraw (with its abundant templates) or even Microsoft Visio. 'Concept mapping' routines, with the topical idea starting from the super-ordinate hierarchy as postulated by Joseph Novak, & 'causal loop diagramming' routines (from systems thinking) are pieces of cake with 'Inspiration' software. 'Fish-bone diagramming', which is another form of idea-mapping, with 'Inspiration' as well as 'SmartDraw' softwares is another good example. There are too numerous other software examples to cover in this review. In the course of my work, I have come across a lot of followers who are simply indoctrinated by the mindsets of mind-mapping as envisioned by Tony Buzan. I would like to share with readers: A mind-map or idea-map is just a visual tool to jot down & organise ideas & then use it to generate more ideas, irrespective whether it is from reading a book or just stretching your brain for a change. This is the initial response. Once, you have drawn the map - with or without software -, it's just an exploded-view (map) of what you have just captured. Period! Most kids at primary school level can do it. After the mind-map or idea- map is done, you step back & reflect from it by seeing the bigger & broader picture as well as from the systemic relationships between what has been written or drawn on the map. You then add to or may even subtract from the map. A lot of thinking (& reflection) on your part goes into this stage. You also draw from what you have read elsewhere as well as from your own &/or other peoples' experiences. This is what I call the reflective response. Lastly, comes the final response, with which you integrate (or internalise) what you have done in the initial & reflective responses, into what you are thinking &/or planning to do. The resultant outcome is your assimilative response. Using another lingo, this is your strategic model. This is where the actual value of a mind map or idea map is primarily located! Not in the beautiful map - with or without software - you have drawn in the first place! (I also note that a lot of Buzan followers simply love to spend time & effort in beautifying their maps! This is really crazy!) I love to call this

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