Ideas are Free: How the Idea Revolution is Liberating People and Transforming Organizationsby Alan G. Robinson, Dean M. Schroeder
A worker in one of Europe's largest wireless communication companies showed his manager how to repair an error that was costing the company $30 million per year. A secretary at Grapevine Canyon Ranch proposed a simple change to pull the company's website to the top of search engines. These are just two of many examples in "Ideas Are Free that highlight the
A worker in one of Europe's largest wireless communication companies showed his manager how to repair an error that was costing the company $30 million per year. A secretary at Grapevine Canyon Ranch proposed a simple change to pull the company's website to the top of search engines. These are just two of many examples in "Ideas Are Free that highlight the single best resource in a companythose frontline employees who can see those telling little details that escape managers. Based on extensive research with hundreds of companies around the world and in every major field, this practical book shows how to draw the most useful ideas from frontline employees and, in the process, significantly improve the atmosphereand success quotientof any organization.
When accounting for oil purchases, a staffer in a regional distribution center at Deutsche Post, the German post office, noticed that the company was paying too much for the engine oil for its trucks. Drivers were buying oil at roadside service stations, paying the equivalent of $8.50 per liter. After some research, he found that Deutsche Post could buy the oil in bulk for a quarter of the price and proposed that it do so. Today, the idea is being implemented at distribution centers across Germany. With tens of thousands of diesel trucks and vans on the road, Deutsche Post will save millions of euros every year.
A Quiet Revolution
A quiet revolution is underway - an idea revolution - led by managers and supervisors who, in a small but growing number of companies, have learned how to listen systematically to their employees. With each implemented idea, performance improves in some way. Some time or money is saved, someone's job becomes a little easier, the customer experience is enhanced, or the organization is improved in some other way. With large numbers of ideas coming in, performance improves dramatically. And as employees see their ideas used, they know they are having an impact on their organization and become more engaged in their work.
This quiet revolution liberates people and transforms the way that organizations are run, and it changes the nature of the relationship between managers and their employees. While still president of BIC Corp., Ray Winter observed the following about the effect of his company's idea system on the corporate culture: "This system has taught my managers real respect for their employees. My managers have learned that their employees can make them look awfully good, if they only let them."
Ideas are the engine of progress. They improve people's lives by creating better ways to do things. They build and grow successful organizations and keep them healthy and prosperous. Without the ability to get new ideas, an organization stagnates and declines, and eventually will be eliminated by competitors who do have fresh ideas.
An idea begins when a person becomes aware of a problem or opportunity, however small. Most ideas are common sense. They don't require particular insight or much creativity.
CEO of Wainwright Industries Don Wainwright believes that most business leaders manage from financial measures - that is, lagging indicators that impart mostly historical information. On the other hand, the most important indicator he uses is the number of ideas implemented in the previous week. To him, this is the best leading indicator of his company's future performance. If he gets this number right, a great deal will follow.
When managers first realize the value in the ideas of their employees, it is a profoundly liberating experience. When they learn how to go after these ideas, they also learn that it is well worth the time and effort. Ideas are free. Employees become allies in solving problems, spotting opportunities, and moving the company forward, to the benefit of all. And when managers decide to let their employees think alongside them - and no longer seek to go it alone - they will have joined the Idea Revolution.
- Berrett-Koehler Publishers, Inc.
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Authors Alan G. Robinson and Dean M. Schroeder articulate a plain, obvious truth that hierarchical executives and managers may sometimes ignore: often the best ideas come not from the top, but from the little guy working in the cubicle or out on the assembly line. Their book predicts an 'idea revolution,' where companies realize that their employees' ideas are among their companies' most valuable resources. The book reviews the basics of how to set up an idea-generating system, how to reward employees effectively and how to keep managerial egos out of the way. The authors discuss several case studies that demonstrate the power of a good idea. A new idea? No. One is reminded of Andre Gide, who said, 'Everything has already been said, but because nobody was listening, we keep having to start all over again at the beginning.' We recommend this book to any manager, executive or business owner who seeks powerful organizational improvements based on individual insight, creativity and innovation. Go ask a customer service clerk how to make things better.
Ideas are Free is creative, interesting and well written. What a pleasure to read!
I loved this book. The authors made it easy to understand complicated ideas. It has helped me at work and I feel confident that it could help others. Read this book and you won't be disappointed.