IdeaSelling: Successfully Pitch Your Creative Ideas to Bosses, Clients & other Decision Makers

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IdeaSelling: Successfully Pitch Your Creative Ideas to Bosses, Clients & other Decision Makers Pub. Date: 4/19/2010 Publisher: F+W Media, Inc.

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Overview

Don't let your creative ideas get picked apart and put down!

If you're like most creative people, chances are high that you've had your share of ideas rejected by clients or decision makers. While we sometimes make the mistake of believing ideas should sell themselves, the fact is that the better and bolder the idea, the more it needs selling. This book contains powerful techniques to help you sell your ideas to those with approval power. You'll find tips from designers, writers, marketers and other creative professionals, along with meaty advice from selling and branding gurus. In no time, you'll be able to convince those who hold the purse strings that your ideas are worth pursuing and investing in.

"Designers have a little known secret: Designing something is the easy part, getting others, specifically clients, to embrace that design is the real hard part. Harrison has put together dozens of tips that, if applied correctly, independently or in unison, will help you get those great design ideas approved."

-Armin Vit and Bryony Gomez-Palacio, authors of Graphic Design, Referenced

Product Details

ISBN-13: 9781600616693
Publisher: F+W Media, Inc.
Publication date: 4/19/2010
Pages: 256
Sales rank: 200,314
Product dimensions: 5.20 (w) x 7.20 (h) x 0.90 (d)

Meet the Author

Sam Harrison has successfully pitched ideas for more than twenty years in creative agency, corporate, freelance and consulting roles. He was a senior vice president of creative services and branding for an S&P 500 company and has worked with such clients and associates as NFL, Major League Baseball, Hallmark, Hasbro and John Denver Environmental Groups. He provides creativity-related talks, seminars and coaching to agencies, firms and associations throughout North America and beyond. He also teaches creativity, idea-pitching and writing classes at Portfolio Center's graduate studies program. He is the author of IdeaSpotting: How to Find Your Next Great Idea and Zing! Five Steps and 101 Tips for Creativity on Command. He can be reached at www.zingzone.com and sdh@mindspring.com. He lives in Atlanta, Georgia.

Introduction 1

How to deal with: Decision Makers 5

Begin by boosting: Your Believability 51

Learn by asking: All The right questions 67

Find out what clients want: By Listening 79

Success = opportunity: + Preparation 89

How to present: A Powerful Pitch 125

How to handle: Objections 205

And the it's: Follow-up and more 229

End Notes 242

Index 245

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