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Identifying Hollywood's Audiences: Cultural Identity and the Movies

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Examines what Hollywood knew about its audiences between the 1920s and 1990s. This book looks at the methods the American motion picture industry has used to identify and understand its customers, and the ways in which that understanding has shaped the movies it produced.

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Overview

Examines what Hollywood knew about its audiences between the 1920s and 1990s. This book looks at the methods the American motion picture industry has used to identify and understand its customers, and the ways in which that understanding has shaped the movies it produced.

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Product Details

  • ISBN-13: 9780851707389
  • Publisher: BFI Publishing
  • Publication date: 5/28/2000
  • Pages: 209
  • Product dimensions: 1.11 (w) x 1.11 (h) x 1.11 (d)

Meet the Author

Melvyn Stokes teaches American and Film History at University College, London. Richard Maltby is Head of Screen Studies at the Flinders University of South Australia.

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Table of Contents

Part One

1. Sticks, Hicks and Flaps: Classical Hollywood's generic conception of its Audiences - Richard Maltby
2. Female Audiences of the 1920s and early 1930s - Melvyn Stokes
3. The Science of Pleasure: George Gallup and audience research in Hollywood - Susan Ohmer
4. 'The Lost Audience': 1950s Spectatorship and historical reception studies - Robert Sklar
5. A Powerful Cinema-going Force? Hollywood and Female Audiences since the 1960s - Peter Krämer
6. Home Alone Together: Hollywood and the 'family film' - Robert C. Allen

Part Two

7. 'That day did last me all my life': Cinema Memory and enduring fandom - Annette Kuhn
8. 'Desperate to see it': Straight men watching Basic
Instinct - Thomas Austin
9. Bleak Futures by Proxy - Martin Barker and Kate Brooks
10. Risky Business: Film violence as an interactive phenomenon - Annette Hill
11. Refusing to Refuse to Look: Female viewers of the horror film - Brigid Cherry

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