Identity Design That Works: Secrets for Successful Identity Design

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Product Details

  • ISBN-13: 9781564969507
  • Publisher: Rockport Publishers
  • Publication date: 4/15/2003
  • Pages: 160
  • Product dimensions: 9.00 (w) x 11.00 (h) x 0.50 (d)

Meet the Author


Cheryl Dangel Cullen is a marketing and graphic design consultant who writes for several major graphic design publications. She is the author of a number of books, including The Best of Annual Report Design, Large Graphics, Small Graphics, Then Is Now, Promotion Design That Works, and the forthcoming Identity Design That Works. She lives outside Chicago, Illinois.
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Table of Contents

Introduction 8
Retail 10
Baronet: When a Chair Is More than a Chair 11
Bradford Soap Works: An Identity That Comes Clean 16
Chromos: Painting an Identity 20
Halfords: Auto and Bike Parts with Class 26
Caban: Minimalist Graphics for the Home 30
Izzydesign: Izzygraphics for the Nontraditional 34
A Look Back: Levi's 501 jeans: The Biggest Little Number in Clothing 40
Corporate 46
EA1: Graphics That Make You Think 47
Melbourne Press Club: Delivering the Hard News 52
ComCab: Driving Home a Message 58
KNHS: Unifying Seventeen Groups as One 64
Acuiti Legal: Graphics That Break the Law 70
7.24 Solutions: Anytime, Anyplace Graphics 76
BlueBolt Studio: The Fabric of a Mark 82
A Look Back: Litho Press Inc.: The Evolution of a Logo 88
Entertainment 90
CBC Radio 3: Words and Music 91
Canadian Opera Company: Setting Type to Music 96
Lineonline: Setting the Stage for an Event 100
Children & Education 104
Big Brothers Big Sisters of Central Iowa: Design Solutions Come in Pairs 105
Kibu Branding System: Dear Abby for Teen Girls 110
Galactea 7: Space-Age Graphics, Superhero Fun 116
A Look Back: Hasbro: Achieving the Logo They Were Always Meant to Have 122
Travel and Dining 124
Folio: Illusions about Winemaking 125
döparture spa: A Döparture from the Norm 130
Eliza Was Here: An Identity That Leaves Its Mark 136
Hotel St. Germain: G is for Graphic Monograms 142
El Globa: Revamping a 120-Year-Old Bakery 148
Wolf Blass: Rejuvenating a Fine Wine 154
A Look Back: School of VISUAL ARTS: Design That Leads Designers 158
Directory 160
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