Identity Is Destiny: Leadership and the Roots of Value Creation

Identity Is Destiny: Leadership and the Roots of Value Creation

by Laurence D Ackerman
     
 

Brand names, logos, and slogans are the identifying marks of corporations, but in the turbulent environment of the business world, these markers have little effect on the success of a company. Instead, it is an organization's underlying identity that contains the key to creating value, which, in turn, drives the success of the corporation.

This enterprising book

Overview

Brand names, logos, and slogans are the identifying marks of corporations, but in the turbulent environment of the business world, these markers have little effect on the success of a company. Instead, it is an organization's underlying identity that contains the key to creating value, which, in turn, drives the success of the corporation.

This enterprising book reveals how organizations can adapt successfully to the fast-paced marketplace when decisions are based on the bedrock of identity. The author's "laws of identity" will help managers be authentic leaders, recruit employees who will flourish in the corporate environment, and develop a product mix that both meets customer needs and highlights the talents of the organization.

Product Details

ISBN-13:
9781576750681
Publisher:
Berrett-Koehler Publishers, Inc.
Publication date:
03/28/2000
Pages:
220
Product dimensions:
6.48(w) x 9.52(h) x 1.04(d)

Meet the Author

Ackerman has been a business consultant for two decades. He has written extensively about identity in popular magazines and academic business journals.

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