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Idol to Icon: The Creation of Celebrity Brands
     

Idol to Icon: The Creation of Celebrity Brands

by Gerrie Lim
 

The surreal world of celebrity branding is exposed in this provocative and fascinating look into how personalities evolve into iconic brands that are worshiped by millions. The importance of creating a larger-than-life image in retaining admiration and adoration for a star is revealed through a careful investigation of the role of television, film, music videos,

Overview


The surreal world of celebrity branding is exposed in this provocative and fascinating look into how personalities evolve into iconic brands that are worshiped by millions. The importance of creating a larger-than-life image in retaining admiration and adoration for a star is revealed through a careful investigation of the role of television, film, music videos, magazines, and tabloids in celebrity branding. Interviews with A-list celebrities such as Jennifer Lopez, Tina Turner, and David Bowie, and the handlers of such stars as Madonna and Prince, uncover the methods and significance of maintaining a lifestyle that fans wish to emulate. This intimate look at what it takes to create an icon raises the curtain on how public image can be designed to appeal to the public's deepest emotional needs, desires, and ego—and managed to maintain success.

Product Details

ISBN-13:
9781904879183
Publisher:
Cyan Communications
Publication date:
04/01/2005
Pages:
224
Product dimensions:
5.90(w) x 9.10(h) x 0.80(d)

Meet the Author


Gerrie Lim has been a professional pop culture observer since 1980 and is the author of Inside the Outsider and Invisible Trade. He is a music journalist and has worked for publications such as Billboard, Details, Elle, Harper's Bazaar, L.A. Style, Playboy, and The Wall Street Journal. He has interviewed many rock luminaries, including Beck, Bjork, David Bowie, Joan Jett, R.E.M., Smashing Pumpkins, Patti Smith, Richard Thompson, and Pete Townshend. He lives in Los Angeles and Singapore.

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