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From Barnes & NobleThe Barnes & Noble Review
Some argue that the spirit has disappeared from our drastically downsized corporate America. But now that the market has taken an upward turn, the biggest corporations — which less than a decade ago expended huge percentages of personnel — are experiencing a resurgence as well and are hiring at an exorbitant rate. Despite their ruddy cheeks, however, such companies continue to suffer from symptoms of greed. In his new book, If Aristotle Ran General Motors, Tom Morris shows corporate America how to focus on its most important aspect — its people — and create a culture that respects and nurtures them spiritually and emotionally.
If Aristotle ran General Motors, Morris hypothesizes, he would concentrate on happiness, satisfaction, meaning, and fulfillment rather than short-term cures like the reengineering of corporate structure. Morris presents a simple premise: A few basic yet powerful ideas drawn from the teachings of eminent philosophers of the past offer the key to building great morale, total job satisfaction, and productivity in any size business. "The newest problems we face can't be solved without the most ancient wisdom we have," Morris claims.
At the core of this provocative assertion are four fundamental aspects of human experience and their corresponding virtues. Morris explains how each of these principles, identified by Aristotle more than 2,000 years ago, is directly connected to interpersonal and business excellence. He explains why management techniques such as teamwork, reengineering, and intrapreneuring willneversucceed unless linked to such human attributes as love, appreciation, respect, trust, and sympathy.
Morris reveals how the enhancement of truth, the experience of beauty, the assurance of goodness, and the sense of unity felt by the people who work with you and around you can provide a wellspring for creating both an ethical corporate culture and inner personal satisfaction. Thought-provoking analysis and inspirational quotes combined with fascinating anecdotes from a variety of companies — from Tom's of Maine to General Electric — brings this powerful argument from the theoretical to the practical. Morris's optimistic vision for the future offers a realistic plan that will reinvigorate the corporate spirit and bring the soul back to our professional lives.