If You're Clueless about the Stock Market and Want to Know Moreby Seth Godin
Back and better than ever, If You're Clueless about the Stock Market and Want to Know More is the ultimate stock-market primer. It's packed with user-friendly tips, charts, sidebars, pop quizzes, and resources throughout. Lynn Roney, co-author, Wow the Dow “http://www.editeur.org/onix/1.2/onix-international.dtd”>
Meet the Author
Seth Godin, Vice-President, Direct Marketing, Yahoo! Inc., is responsible for Yahoo!'s direct marketing, permission marketing and Internet promotions. Godin joined Yahoo! in 1998 from Yoyodyne, where he served as president and CEO. Yahoo! acquired Yoyodyne, a recognized leader in Internet-based interactive direct marketing, last year.
Recognized as the pioneer of Permission Marketing, Godin is a sought-after speaker on the conference circuit, having presented at the Direct Marketing Association's annual conference, Jupiter events, and ICE, as well as international marketing forums. Last year, Godin was one of the highest ranked speakers, among 403 presenters at Internet World. He is a featured speaker at Fall, Spring and Summer I-Worlds. Godin is also the recipient of the 1998 Momentum Award, honoring outstanding Internet industry accomplishments.
Godin received an M.B.A. from Stanford Business School in 1984. Prior to graduating from Tufts University in 1982 with a degree in both Computer Science and Philosophy, Godin co-founded and ran one of the largest student-run businesses in the coutnry. From 1983 to 1986 he worked as a brand manager at Spinnaker Software, where he led the team that developed the first generation of multimedia products, working with such forward-thinkers as Arthur C. Clarke and Michael Crichton. He managed 40 engineers and introduced more than 60 software and video products to the marketplace.
Godin is the author and co-author of a number of top-selling business books, including E-Marketing, the first book ever published on how to do business online; The Guerilla Marketing Handbook, part of the best-selling Guerilla Marketing series; The Information Please Business Almanacm, a ground-breaking business reference book; and Permission Marketing: Turning Strangers into Freinds, and Friends into Customers.
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This is a great book for anyone who doesn't know the ABCs of investing or how the stock market functions. It explains different terms in plain english as well as offers valuable historical backgrounds of some notable events. It helped me shake my fears of investing and made me more savvy when reading business stories on the newswires. A highly recommended book especially for teenagers curious about the how money is made.