If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition

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More About This Book

Overview

International sales expert Grant Cardone presents his proven strategies for boosting sales, increasing margins, and creating new opportunities regardless of how bad the economy is.

Product Details

  • ISBN-13: 9780470624357
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 6/1/2010
  • Pages: 272
  • Sales rank: 210,521
  • Product dimensions: 6.30 (w) x 9.00 (h) x 1.20 (d)

Meet the Author

Grant Cardone is an international sales expert, sales trainer, motivational speaker, and author. He is a regular guest on Fox TV, a weekly contributor for The Huffington Post, and has written articles for many other major sites. He has created three multimillion-dollar companies: Cardone Training Technologies in Los Angeles; the online virtual sales training site at www.virtualsalestraining.com; and The Cardone Group in Orlando, Florida. Grant currently lives in Hollywood, California, with his wife and daughter.

Table of Contents

Introduction.

Chapter 1 Four Responses to Economic Contractions.

Chapter 2 Power Base Reactivation.

Chapter 3 Past Client Reactivation.

Chapter 4 The Most Effective Call to Advance and Conquer.

Chapter 5 Converting the Unsold.

Chapter 6 Multiply through Existing Clients.

Chapter 7 Delivering at "Wow" Levels.

Chapter 8 The Importance of Price.

Chapter 9 Activate Second Sale to Boost Profits.

Chapter 10 The Value-Added Proposition.

Chapter 11 Act Hungry.

Chapter 12 Expand Acceptable Client Profile.

Chapter 13 Effective Marketing Campaigns.

Chapter 14 Repackaging for Increased Profits.

Chapter 15 The Power Schedule to Advance and Conquer.

Chapter 16 An Advance-and-Conquer Attitude.

Chapter 17 Your Freedom Financial Plan.

Chapter 18 The Most Important Skill Needed to Advance and Conquer.

Chapter 19 The Unreasonable Attitude.

Conclusion How to Guarantee Your Position.

Afterword.

Glossary.

Index.

Customer Reviews

Average Rating 3
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Sort by: Showing all of 18 Customer Reviews

  • Posted October 15, 2010

    not worth the ink. car salesman book!!

    very shallow, certainly written by a cars sales person.
    common sense really should not be sold between two book covers.
    skimmed it in under 30 minutes.

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  • Posted October 12, 2010

    Too basic, with regurgitated comments.

    For someone that has no experience or idea about sales, this may be an okay start to learning the ropes. Honestly, I've been reading through the first several chapters, and haven't picked up anything that I didn't already know. The ideas are elementary for the most part (maybe there are better ideas later in the book, but I'm not wanting to read that far at this point), and I feel that it was a waster of money.

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  • Posted July 6, 2010

    If You're Not First You're Last

    As the econony is struggling to recover Grant Cardone decided to look the
    other way and forge foward pulling out all stops, being persistant in turning problems into solutions by expanding all facets of his buisnesses while others sit back, cut expenses, and hope and pray a magical genie appears . Not so with Grant , he decided to strike while the iron is hot, and he did so by dominating his market share by hammering away while everyone was retreating .He did what no one else will do, not to be a victim. So in his book page by page are complete examples and exercises for you to learn how to take "MASSIVE ACTION" and stop being a wuss. DOMINATE your market and be a soution oriented organization by strategizing each and every move towards capturing you opponets lackadaisical efforts Learn from Grant how to USE IT NOT LOSE IT .Attitude is everything !!!!

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Posted May 31, 2010

    more from this reviewer

    The WOW book! Look up and follow the leader - YOU!

    IF YOU'RE NOT FIRST, YOU'RE LAST reads the catchy title of this book and if the reader is not careful about peeking into a motivationally challenging way of looking at success, the subtitle may go unnoticed: SALES STRATEGIES TO DOMINATE YOUR MARKET AND BEAT YOUR COMPETITION. Author/motivator Grant Cardone doesn't dance around issues. He confronts those fortunate enough to purchase this book with the fact that yes, the market is scary right now so gear up and take advantage of the opportunity that while colleagues may be cowering in fear, you can jump into the positive mode of thinking and come out on top. 'Problems are opportunities, and conquered opportunities equal money earned' is just one of the motivating phrases that jump off every page of this book. Topics such as 'An advance-and-conquer attitude', 'Why dominance means disregarding social norms', and 'How to deliver at "WOW" levels' may give an idea of the strengths of Cardone's writing, but at the same time Cardone won't allow his reader to simply buy another self-help book to stash on the shelf: he demands much of those smart enough to jump onto his rocket to success.

    How to make use of this slow recession period is for this reader the most fascinating part of the book. Cardone presents schedules of how to manage each day in contacting potential clients, following through in manners that may seem a bit pushy at first reading until Pow! - there is Cardone's result table. 'Don't seek to satisfy; seek to wow. The more you wow, the less you have to promote - because others do it for you!' Citing too much of the information within this book would be unfair to the author and might discourage readers from buying into this book's powerhouse of motivation. Suffice it to say that this is one fascinating read, a book that is easy to digest and stimulating enough to make the reader incorporate that 'Yes I can' feeling.

    Towards the end of this book Cardone summarizes his outlook: 'Be outrageous in your thinking, relentless in your execution, and unreasonable in your actions, and you too will advance and conquer. Read this book and you'll become a believer - and a successful one at that.

    Grady Harp

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