I'm on Linkedin--Now What: A Guide to Getting the Most Out of Linkedinby Jason Alba
"I'm on LinkedIn--Now What??? (Third Edition)" is regularly referred to as "the bible on LinkedIn" because it was one of the first LinkedIn books in print. At the present time, it is the only LinkedIn book in the third edition. This LinkedIn book is designed to help you get the most out of LinkedIn, which has become the most popular business networking site. It is one of "the big three" in the social networking space, along with Facebook and Twitter.
This new edition focuses on strategies and tactics to help you understand what LinkedIn is and how it fits into your online marketing strategy (whether it is a personal marketing strategy or a business/corporate marketing strategy). The tactics are practical, realistic and respectful of your busy schedule.
This LinkedIn book is a favorite resource of career coaches, marketing directors, social marketing consultants and others who regularly use LinkedIn to reach customers, find important contacts and communicate with them, increase their brand recognition, and help others learn more about them. The strategies and tactics are explained with clear instructions that should last through new changes in LinkedIn, since they are principle-based.
Use LinkedIn to find and develop relationships which can help in your business and personal life. If you are wondering how to use LinkedIn, or if you are not getting as much value as you can out of LinkedIn, this is your resource. Complement this LinkedIn book with the regular blog posts at ImOnLinkedInNowWhat.com to keep up with new changes and ideas.
If you are a professional interested in advancing your career, increasing your business or expanding your opportunities through relationships, this book is for you. It helps you understand and develop an effective online social networking strategy with LinkedIn.
After reading this book, you will walk away with:
- An understanding of LinkedIn and why you should use it;
- A set of best practices and tips to get started and to expand your use of LinkedIn and
- An understanding of how LinkedIn fits into your networking and career strategy.
From the Back cover:
"I was ready to abandon my LinkedIn account before I read Jason Alba's concise and remarkably useful guide. Jason writes with remarkable clarity, provides one useful tip after another about how to use it most effectively, and unlike so many users guides that offer breathless and uncritical hype, Jason candidly explains the virtues and drawbacks of LinkedIn's features. Beyond that, Jason has such deep experience with the Web that the book contains hundreds of broader lessons about how to get the most of the Web. I learned an enormous amount from this little gem."
Robert Sutton, Professor, Stanford University; and Author, The No Asshole Rule, http://bobsutton.typepad.com/
"Jason has written a great book 'I'm on LinkedIn--Now What???' for the beginner and those that need some more detailed instruction. This book is an easy read with some great descriptions of how to accomplish your LinkedIn networking tasks. I recommend this book for all users of LinkedIn."
Jim Browning, Co-owner/Lead Moderator, LinkedIn Atlanta; and President, Browning Business Solutions, LLC, http://www.networkingga.com
"... You really need to invest in learning how to get the most out of your membership. 'I'm On LinkedIn--Now What???' is a guidebook that will help you fast-track your success by navigating the powerful features of the platform whether you are at the start of your career or a seasoned professional."
Krishna De, Online Visibility Expert, Social Media Speaker, and Mentor, http://www.bizgrowthnews.com
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