Image Factory: Fads and Fashions in Japan / Edition 1

Image Factory: Fads and Fashions in Japan / Edition 1

by Donald Richie
     
 

View All Available Formats & Editions

ISBN-10: 1861891539

ISBN-13: 2901861891531

Pub. Date: 03/28/2003

Publisher: Reaktion Books, Limited

Just as a person contrives a style, the purpose of which is integration and the effect of which is presentation, so a nation collectively projects an appearance, a "national" style. Such styles are made of many layers. The deepest layer is composed of the immutable and the traditional. Nearer the surface floats fashion, changeable but sometimes more abiding. And

Overview

Just as a person contrives a style, the purpose of which is integration and the effect of which is presentation, so a nation collectively projects an appearance, a "national" style. Such styles are made of many layers. The deepest layer is composed of the immutable and the traditional. Nearer the surface floats fashion, changeable but sometimes more abiding. And frothing on the surface is fad.

By definition a fad is novel and appears from outside. Fads must have instant appeal and do not have a long shelf life. In Japan, an assortment of islands, the outside is often the quality that defines the inside.

Japan has a history of chasing fads and fashion. Since the 19th century, foreign products have been welcomed in, from the cult for "squeaky shoes" in the mid-19th century to the current fad for virtual reality girlfriends. Japan’s mandate was that, having been opened late, it had to hurry to catch up. Fads provide both a social distraction and a sense of cohesion, indicating not only foreign importation but also native adaptation.

The Image Factory is both an investigation into fads, fashions and style – such as US Army surplus uniforms, "pachinko", mutating hair colors – and an appreciation of their inherent meanings. The Japanese have seized upon fads and fashion as an arm of enterprise to a much greater extent than elsewhere in the world. Ephemerality has been put to work, the transient has become industrialized, and the results are highly conspicuous.

Product Details

ISBN-13:
2901861891531
Publisher:
Reaktion Books, Limited
Publication date:
03/28/2003
Edition description:
New Edition
Pages:
192

Table of Contents

Foreword7
The Image Industry17
Fashion's Tongues32
Kawaii - Kingdom of the Cute53
The Sex Bazaar63
Leisure Options83
Manga Culture101
Pachinko110
The Convenience Phone125
Kosupure137
Fake Foreigners151
Afterword167
Sources173

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >