The Image Is Everything Presidency / Edition 1

The Image Is Everything Presidency / Edition 1

by Richard W. Waterman, Gilbert K St. Clair, Robert Wright
     
 


Looks at the way American presidents have crafted their public personas to enhance their political agendas.See more details below

Overview


Looks at the way American presidents have crafted their public personas to enhance their political agendas.

Product Details

ISBN-13:
9780813368924
Publisher:
Westview Press
Publication date:
03/01/1999
Series:
Dilemmas in American Politics Series
Edition description:
REV
Pages:
204
Product dimensions:
5.90(w) x 8.90(h) x 0.60(d)
Lexile:
1310L (what's this?)

Meet the Author


Richard W. Waterman is professor of political science at the University of Kentucky. He is co-author of The Image is Everything Presidency and Bureaucratic Dynamics.

Table of Contents

List of Tables and Illustrations
Preface
1Public Expectations and Presidential Image1
2Historical Images21
3Personal Images45
4The Constant Campaign71
5Speaking More, Saying Less: The Pattern of Presidential Speechmaking101
6Presidential Image and the Media125
7Where Do We Go from Here?149
Discussion Questions169
Glossary171
References173
Index179

Read More

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >