Richard W. Waterman is professor of political science at the University of Kentucky. He is co-author of The Image is Everything Presidency and Bureaucratic Dynamics.
Looks at the way American presidents have crafted their public personas to enhance their political agendas.
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Table of Contents
|List of Tables and Illustrations|
|1||Public Expectations and Presidential Image||1|
|4||The Constant Campaign||71|
|5||Speaking More, Saying Less: The Pattern of Presidential Speechmaking||101|
|6||Presidential Image and the Media||125|
|7||Where Do We Go from Here?||149|
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