Image Makers: Advertising, Public Relations, and the Ethos of Advocacy / Edition 2

by Robert Jackall, Janice M. Hirota

Overview

Everywhere we turn, we are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of this age of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations.

Product Details

ISBN-13:	9780226389172
Publisher:	University of Chicago Press
Publication date:	09/15/2003
Edition description:	1
Pages:	341
Product dimensions:	6.00(w) x 9.00(h) x 0.90(d)

About the Author

Robert Jackall is the Class of 1956 Professor of Sociology and Social Thought at Williams College. His books include Moral Mazes: The World of Corporate Managers and Wild Cowboys: Urban Marauders & the Forces of Order.

Janice M. Hirota is an anthropologist who has done extensive fieldwork in urban America. In addition to her research on ad makers, she has studied community activists, social service providers, and poor and homeless populations in New York and other U.S. cities.

Table of Contents

1. Funhouse Mirrors
The Apparatus of Advocacy
2. Advertising the Great War
3. Public Relations for Advertising
The Ethos of Advocacy
4. Turning the World Upside Down
5. Advocacy as a Profession
6. Habits of Mind
7. Advocacy as a Vocation
The Discernment of Representations
8. Make-Believe Worlds