Image Marketing by Joe Marconi, Hardcover | Barnes & Noble
Image Marketing

Image Marketing

by Joe Marconi
     
 
In an era of instant celebrity and instant notoriety Image Marketing-managing styles and perceptions to match the demands of your public-has never been more important to business success. Or more difficult. In this fascinating and useful book Joe Marconi gives hands-on, in the-trenches analyses of some companies and professions that have done things right-and some

Overview

In an era of instant celebrity and instant notoriety Image Marketing-managing styles and perceptions to match the demands of your public-has never been more important to business success. Or more difficult. In this fascinating and useful book Joe Marconi gives hands-on, in the-trenches analyses of some companies and professions that have done things right-and some haven't.

Product Details

ISBN-13:
9780844235042
Publisher:
McGraw-Hill Companies, The
Publication date:
01/11/1996
Pages:
256
Product dimensions:
6.25(w) x 9.24(h) x 0.86(d)

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