The Image of Success: Make a Great Impression and Land the Job You Want

Overview

Named Best Business Book at the 2011 International Latino Book Awards

Fair or not, assumptions about our intelligence, abilities, sophistication, performance, and pedigree are routinely made based on the image we project. In The Image of Success, sought-after career and image coach Lizandra Vega offers job seekers down-to-earth, candid guidance on the ABCs of image—Appearance, Behavior, and Communication—that often make the difference between a...

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Overview

Named Best Business Book at the 2011 International Latino Book Awards

Fair or not, assumptions about our intelligence, abilities, sophistication, performance, and pedigree are routinely made based on the image we project. In The Image of Success, sought-after career and image coach Lizandra Vega offers job seekers down-to-earth, candid guidance on the ABCs of image—Appearance, Behavior, and Communication—that often make the difference between a job offer and a rejection.

From poorly chosen outfits, to unconscious “ums” and “ahs,” to the dreaded “dead fish” handshake and other faux pas, The Image of Success shares hundreds of tips on personal style, body language, etiquette, communication, and more—all designed to help candidates avoid common pitfalls and create the kind of consistent personal image that will convince employers of their inherent value to the organization.

The way we look, act, and sound can absolutely make or break anyone in the cutthroat world of interviewing. Entertaining and encouraging, yet honest, The Image of Success gives readers the edge they need to beat out the competition.

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Product Details

  • ISBN-13: 9780814414545
  • Publisher: AMACOM Books
  • Publication date: 5/19/2010
  • Pages: 256
  • Product dimensions: 6.06 (w) x 9.10 (h) x 0.79 (d)

Meet the Author

LIZANDRA VEGA (Westchester, NY) is one of the most respected recruiters in the New York staffing arena as well as a Certified Image Coach. Cofounder and Managing Partner of Manhattan-based boutique staffing firm Perennial Resources International (PRI), she has successfully guided thousands of candidates through the interview process during various stages of their careers.

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Read an Excerpt

Introduction

YOU’VE BEEN gainfully employed for seven years, performing your duties and responsibilities to the best of your ability. The positive evaluations throughout the years confirm this and have anchored your job security . . . or so you think. Youve attended every boring social and professional office function, even if just to stay within the good graces of the powers-that-be. It has never dawned on you that you would get the dreaded interoffice phone call from the boss asking, “Do you have a moment for me?” Even though you have about a zillion things to do, you answer in your most polite yet fragile voice, “Of course I do” and you scurry your way into her office while rehearsing how to remain cool, calm, and collected.

“Maybe I’m getting promoted?” you whisper to yourself while your heart is pumping at 80 beats per second. You knock lightly, and the familiar voice ushers you inside; as you enter, the gaze in the boss’s eye confirms every awful suspicion. It’s clear from her stance and her tone that there are extenuating circumstances that have driven her to execute this unpleasant task. You zone out as she gives her long-winded explanation. All you see are her lips moving, but the volume is on mute. Finally, you tune in just in time to hear her say, “I’m sorry to have to let you go.” It doesn’t matter that you’ve been given “a package,” or that some of your dignity’s been spared by not being escorted out the door immediately, or even that she apologized for having to do the deed. The fact is that from the moment you heard the dreaded words of termination, you felt frazzled, vulnerable, and destitute.

When she’s done, you haul yourself back to your desk, while resisting the urge to scream through the hallways, only to hear a reprise of the interoffice phone call in the office suite next door. In this instance, misery doesn’t love company. It just means one more person to battle in the dog-eat-dog world of interviewing, where potential employers will want to see it all: education, talent, experience, ethics, and image. As the new fish in the shark pool of statistics, it’s survival of the fittest. As you switch into survival mode inspired by fears of when you’ll see your next paycheck, even a simple manicure or shoe shine seem extravagant.

How do you ever go about persuading employers that you possess that certain je ne sais quoi that they’ve been looking for when you are now on a tight budget topped with a morale that’s in the dumps? Surely, your competition is bound to have a glowing professional and educational background. So what exactly will you have to do to leave a lasting impression on a potential employer who you’re hoping will choose you for a job?

Surprisingly, there is no single winning universal quality that potential hiring managers look for; it’s more of a multifaceted feature that each decision maker ranks according to his or her own perception and rules of scrutiny. Simply put, the intricacy of this element is based on how you choose to present the layers of what makes you distinguishable and unique: your appearance, behavior, and communication, otherwise known as your “image.” These three layers encompass your most influential interviewing vehicle, but the vehicle will take you the distance only if you load it up with compatible fuel. It is when you make these three layers compatible that you are most sought after. (Image is not to be confused with your genetically inherent identity traits [DNA], although these characteristics do play a role in how you shape your image. Your height, for instance, is a part of your genetic makeup. How you alter your height with shoes is part of the image you choose to create.)

While it may seem unrelated or unfair to be judged by the cover of your book rather than your contents, the truth is that assumptions about your capabilities, sophistication, pedigree, intelligence, and performance can and will be drawn based on your image. The good news is that you have exclusive control of creating the image you want to project. It may take some tweaking within one or more of your three layers, but when all three are harmoniously aligned you will appear at your best. And with a little time, patience, humility, and some good old-fashioned self-analysis, you’ll be able to achieve complete synchronization of your image.

Balancing the components of your image is an attainable and cost-effective way to gain a competitive edge while seeking a job. There is no premium for choosing appropriate colors, fabrics, textures, and silhouettes, nor is there one for exercising proper etiquette or communicating in a professional manner.

As an executive recruiter and certified image coach, I have guided thousands of candidates through metamorphoses that have been essential to their winning the interview wars. My counseling has helped individuals master the art of interviewing by using image as their most dominant asset. Let’s face it, selling one’s ability to do a job in as few as 20 to 60 minutes requires an entirely different skill set than actually doing the job. The sooner you’re in on the inside information, the sooner you’ll get that competitive edge.

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Table of Contents

Introduction 1

Part 1 Appearance

1 The "F" Bomb-Flair 11

2 Color Blind: The Unprotected Group 30

3 Suit Yourself: Handpicking the Perfect Interview Suit 43

4 The Shirt Off Your Back 60

5 Maximize...Harmonize ... Accessorize: Wardrobe Extenders 70

6 Human Groomin': Flawless Finish 91

7 Low-Rise Hygiene: B.O., V.O., and Other Delicate Acronyms 108

8 Food for Thought: Eating Well to Endure the Interview Marathon 114

Part 2 Behavior

9 Have 'Em at Hello: Attitude, Gait, Eye Contact, Introduction, and Handshakes 121

10 Silent but Deadly; Maintaining Space and Pace and Body Language 130

11 Dial 911: Protocol Police 137

12 Whining and Dining: Tipping the Scales with Appropriate Etiquette 143

13 Seal the Deal: Negotiating, Accepting, Extending, or Declining with Finesse 155

14 Leave Happily Ever After: Resign Graciously and Beware of Counteroffers 168

Part 3 Communication

15 Network It: Weaving Your Human Web 179

16 Write It Up: Cover Letters, Résumés, Thank-You Notes, and Other Correspondence 192

17 Virtually Yours: Netiquette 213

18 Vocalize This! Voicing Your VIP Status 223

19 Open Mouth, Insert Foot: Appropriate Q&A for Interviewing Success 233

Conclusion 250

End Notes 254

Appendix: Useful Web Sites 255

Acknowledgments 257

Index 259

About the Author 265

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Sort by: Showing all of 4 Customer Reviews
  • Posted January 31, 2011

    more from this reviewer

    Practical image-making job seeker's manual

    You know better than to walk into an interview holding a sloshing cup of coffee, with your tie askew or your hem uneven, and your cellphone buzzing. Yet people do things like this all the time, and they suffer the consequences, including being bewildered about why they didn't get that job or promotion. The reality is that, to potential employers, your image is just as important - if not more important - than your résumé. Recruiter Lizandra Vega explains that, rightly or wrongly, people will make assumptions about your capabilities and competence based on the image you project. In this charmingly autobiographical text, Vega takes you through the job-search process step-by-step, from buying the right interview suit to shaking hands to negotiating an offer. getAbstract recommends this comprehensive manual to graduates entering the job market, employees stalled in their career progress and anyone looking for a better opportunity - or a brushed-up professional look.

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  • Posted June 24, 2010

    A must read for job seekers

    The Image of Success is a detailed "do's and don'ts" list for anyone currently in or thinking about getting into the job market. It covers the basics, as well as hitting on all the little things that are often overlooked by people as they prepare to interview for jobs. As a staffing industry professional for over 15 years, I now use this as a guide to prepare candidates so I can cover all the bases and recommend this to people who are in the job search mode.

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  • Posted June 18, 2010

    Success!

    The Image of Success is informative and clever. Absolutely anything you can think of (and things you would never think of) are in this book. The author writes as though she is talking to you which makes it easy to follow and personal. Whether it's your first time interviewing and you need to know-all or you are a seasoned candidate and need a boost - this book is for you!

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  • Anonymous

    Posted March 16, 2011

    No text was provided for this review.

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