Images of Strategy / Edition 1

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Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis. It does so by asking if we really are looking in at the same static object when we look at strategy and suggesting approaches to strategy as fluid and complex. Images of Strategy looks at strategy from the inside out rather than feeling and theorising from the outside in. Students who use this text will learn to analyse, integrate and apply the many functional elements of strategic choice that shape complex corporate outcomes in today's world: organisational design, technology, human resource management, systems, marketing, change, politics, ethics, identity, and finance.
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Editorial Reviews

From the Publisher
“An excellent book that will have a major impact on thestrategy/organisation field/discourse. A 'must buy' for thoseresearching, teaching and studying in the strategy/organisationfield. A book that raises fundamental questions about and provideshighly provocative responses to the paradoxes of crafting strategyin a highly uncertain and ambiguous world. It rips strategy freefrom the contorting embrace of rational, linear thinking andrelocates it in a real world where history, politics, power andculture are the driving forces of change.” Michael Reed,Lancaster University

"Images of Strategy breaks new ground. It takes us awayfrom the stale bureaucratic metaphors of strategy towards a dynamicfield that is much more useful to the real world of business.Images of Strategy is a must read for all who callthemselves "strategic thinkers. The academic field of strategywon't be the same." R Edward Freeman, Darden University ofVirginia

"This is one of the most refreshing books in strategy that Ihave seen for a long time. It blends smoothly Porter's rigour,Mintzberg's playfulness and Morgan's multi-perspectivism. Cummingsand Wilson have brought together a number of fascinating papers andhave done so within an eclectic yet insightful framework thatstretches from the ancient Greeks to postmodern philosophers. Awonderfully refreshing book!" Haridimos Tsoukas,University of Strathclyde

Images of Strategy…puts forward a way oflooking at strategy development that seeks to acknowledge, combineand network ideas from a variety of perspectives. Practiced in thisspirit, the approach is a refreshing, challenging, and energizingone that can potentially stimulate significant breakthroughs intheory and practice. Images of Strategy is a fascinatingbook to read. It is targeted to managers interested in strategy.Will it help them become better strategists? I believe so!”William D. Guth, Academy of Management Review, July 2004

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Product Details

  • ISBN-13: 9780631226109
  • Publisher: Wiley
  • Publication date: 7/7/2003
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 464
  • Product dimensions: 6.69 (w) x 9.61 (h) x 0.94 (d)

Meet the Author

Steve Cummings is Professor of Strategic Management atVictoria Management School and a visiting lecturer at MIB, EcoleNational Center de Paris and Vlerick Business School, University ofGhent, Belgium.

David Wilson in Professor of Strategy at the WarwickBusiness School, head of the Centre for Corporate Strategy andCreativity, and author of many previous books and journalarticles.

The contributing authors include well-known and respectedscholars in organization and management theory with many yearsexperience of teaching MBAs, undergraduates and executives at oneof the leading business schools in Europe:

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Table of Contents

Notes on Contributors.

Preface: Stephen Cummings, David Wilson and Robin Wensley.

1. Images of Strategy: Stephen Cummings and David Wilson.

2. Strategy as Ethos: Stephen Cummings.

3. Strategy as Organizing: Karen Legge.

4. Strategy as Intention and Anticipation: Robin Wensley.

5. Strategy as Orchestrating Knowledge: John McGee.

6. Strategy as Data + Sense Making: Bob Galliers and SueNewell.

7. Strategy as Creativity: Chris Bilton, Stephen Cummings andDavid Wilson.

8. Strategy as Exploration and Interconnection: DuncanAngwin.

9. Strategy as Systems Thinking: John Brocklesby and StephenCummings.

10. Strategy as Process, Power and Change: Andrew Pettigrew.

11. Strategy as Marketing: Peter Doyle.

12. Strategy as Numbers: Chris Smith.

13. Strategy as Decision Making: David Wilson.

Afterword: Gibson Burrell.


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