Images of Strategy / Edition 1

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Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis. It does so by asking if we really are looking in at the same static object when we look at strategy and suggesting approaches to strategy as fluid and complex. Images of Strategy looks at strategy from the inside out rather than feeling and theorising from the outside in. Students who use this text will learn to analyse, integrate and apply the many functional elements of strategic choice that shape complex corporate outcomes in today's world: organisational design, technology, human resource management, systems, marketing, change, politics, ethics, identity, and finance.
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Editorial Reviews

From the Publisher
“An excellent book that will have a major impact on the strategy/organisation field/discourse. A 'must buy' for those researching, teaching and studying in the strategy/organisation field. A book that raises fundamental questions about and provides highly provocative responses to the paradoxes of crafting strategy in a highly uncertain and ambiguous world. It rips strategy free from the contorting embrace of rational, linear thinking and relocates it in a real world where history, politics, power and culture are the driving forces of change.” Michael Reed, Lancaster University

"Images of Strategy breaks new ground. It takes us away from the stale bureaucratic metaphors of strategy towards a dynamic field that is much more useful to the real world of business. Images of Strategy is a must read for all who call themselves "strategic thinkers. The academic field of strategy won't be the same." R Edward Freeman, Darden University of Virginia

"This is one of the most refreshing books in strategy that I have seen for a long time. It blends smoothly Porter's rigour, Mintzberg's playfulness and Morgan's multi-perspectivism. Cummings and Wilson have brought together a number of fascinating papers and have done so within an eclectic yet insightful framework that stretches from the ancient Greeks to postmodern philosophers. A wonderfully refreshing book!" Haridimos Tsoukas, University of Strathclyde

Images of Strategy…puts forward a way of looking at strategy development that seeks to acknowledge, combine and network ideas from a variety of perspectives. Practiced in this spirit, the approach is a refreshing, challenging, and energizing one that can potentially stimulate significant breakthroughs in theory and practice. Images of Strategy is a fascinating book to read. It is targeted to managers interested in strategy. Will it help them become better strategists? I believe so!” William D. Guth, Academy of Management Review, July 2004

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Product Details

  • ISBN-13: 9780631226109
  • Publisher: Wiley
  • Publication date: 7/7/2003
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 464
  • Product dimensions: 6.69 (w) x 9.61 (h) x 0.94 (d)

Meet the Author

Steve Cummings is Professor of Strategic Management at Victoria Management School and a visiting lecturer at MIB, Ecole National Center de Paris and Vlerick Business School, University of Ghent, Belgium.

David Wilson in Professor of Strategy at the Warwick Business School, head of the Centre for Corporate Strategy and Creativity, and author of many previous books and journal articles.

The contributing authors include well-known and respected scholars in organization and management theory with many years experience of teaching MBAs, undergraduates and executives at one of the leading business schools in Europe:

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Table of Contents

Notes on Contributors
1 Images of Strategy 1
2 Strategy as Ethos 41
3 Strategy as Organizing 74
4 Strategy as Intention and Anticipation 105
5 Strategy as Orchestrating Knowledge 136
6 Strategy as Data Plus Sense-Making 164
7 Strategy as Creativity 197
8 Strategy as Exploration and Interconnection 228
9 Strategy as Systems Thinking 266
10 Strategy as Process, Power and Change 301
11 Strategy as Marketing 331
12 Strategy as Numbers 356
13 Strategy as Decision Making 383
14 Strategy as Orientation and Animation 411
Index 438
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