Images of Strategy / Edition 1

Images of Strategy / Edition 1

by Stephen Cummings, David C. Wilson
     
 

ISBN-10: 0631226109

ISBN-13: 9780631226109

Pub. Date: 07/07/2003

Publisher: Wiley

Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis. It does so by asking if we really are looking in at the same static object when we look at strategy and suggesting approaches

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Overview

Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis. It does so by asking if we really are looking in at the same static object when we look at strategy and suggesting approaches to strategy as fluid and complex.

Images of Strategy looks at strategy from the inside out rather than feeling and theorising from the outside in. Students who use this text will learn to analyse, integrate and apply the many functional elements of strategic choice that shape complex corporate outcomes in today's world: organisational design, technology, human resource management, systems, marketing, change, politics, ethics, identity, and finance.

Product Details

ISBN-13:
9780631226109
Publisher:
Wiley
Publication date:
07/07/2003
Edition description:
New Edition
Pages:
464
Product dimensions:
6.69(w) x 9.61(h) x 0.94(d)

Related Subjects

Table of Contents

Notes on Contributors
Preface
1Images of Strategy1
2Strategy as Ethos41
3Strategy as Organizing74
4Strategy as Intention and Anticipation105
5Strategy as Orchestrating Knowledge136
6Strategy as Data Plus Sense-Making164
7Strategy as Creativity197
8Strategy as Exploration and Interconnection228
9Strategy as Systems Thinking266
10Strategy as Process, Power and Change301
11Strategy as Marketing331
12Strategy as Numbers356
13Strategy as Decision Making383
14Strategy as Orientation and Animation411
Index438

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