Images of Strategy / Edition 1 by Stephen Cummings, David C. Wilson | | 9780631226109 | Paperback | Barnes & Noble
Images of Strategy / Edition 1

Images of Strategy / Edition 1

by Stephen Cummings, David C. Wilson
     
 

ISBN-10: 0631226109

ISBN-13: 9780631226109

Pub. Date: 07/07/2003

Publisher: Wiley

Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis. It does so by asking if we really are looking in at the same static object when we look at strategy and suggesting approaches

Overview

Images of Strategy develops an innovative and multi-faceted approach to strategic management which will enable students to use and develop interesting and wide-ranging applications alongside some of the latest ideas and analysis. It does so by asking if we really are looking in at the same static object when we look at strategy and suggesting approaches to strategy as fluid and complex.

Images of Strategy looks at strategy from the inside out rather than feeling and theorising from the outside in. Students who use this text will learn to analyse, integrate and apply the many functional elements of strategic choice that shape complex corporate outcomes in today's world: organisational design, technology, human resource management, systems, marketing, change, politics, ethics, identity, and finance.

Product Details

ISBN-13:
9780631226109
Publisher:
Wiley
Publication date:
07/07/2003
Edition description:
New Edition
Pages:
464
Product dimensions:
6.69(w) x 9.61(h) x 0.94(d)

Related Subjects

Table of Contents

Notes on Contributorsvii
Prefaceix
1.Images of Strategy1
2.Strategy as Ethos41
3.Strategy as Organizing74
4.Strategy as Intention and Anticipation105
5.Strategy as Orchestrating Knowledge136
6.Strategy as Data Plus Sense-Making164
7.Strategy as Creativity197
8.Strategy as Exploration and Interconnection228
9.Strategy as Systems Thinking266
10.Strategy as Process, Power and Change301
11.Strategy as Marketing331
12.Strategy as Numbers356
13.Strategy as Decision Making383
14.Strategy as Orientation and Animation411
Index438

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