Images of the U. S. Around the World: A Multicultural Perspective / Edition 1

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Examines how peoples of other nations perceive the U.S., how media of other nations portray the U.S., and how exported media products impact the U.S. image around the world.
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Editorial Reviews

Comprises 24 contributions which examine the attitudes of various groups throughout the world towards the US. The contributors present an analysis of the US image in Africa, Asia, Australia, Europe, the Middle East, and South America. They present examples of the US image as portrayed by other nations' mass media and discuss the influence of the exported media products of the US on the US image around the world. Individual topics include redefining America in South Korea from savior to villain, American TV through the eyes of German teenagers, Maltese perception of the US, what America symbolizes to the urban educated youth in India, and the genesis of the American image in Arabic literature from the 17th through the 19th centuries. Annotation c. by Book News, Inc., Portland, Or.
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Product Details

  • ISBN-13: 9780791439722
  • Publisher: State University of New York Press
  • Publication date: 3/28/1999
  • Series: SUNY Series in Human Communication Processes
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 396
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.88 (d)

Table of Contents

List of Illustrations

List of Tables




Part I. Introductory Perspectives

1. A Cultivation Theory Perspective of Worldwide National Impressions of the United States
Richard Jackson Harris and Joseph Andrew Karafa

2. Latent Destiny: Perverse Readings of the Greater East Asian Co-Prosperity Sphere
Mckenzie Wark

3. The Basis for Perception
Herbert I. Schiller

Part II. U.S. Image and the Political Factor

4. Image of the U.S. Foreign Policy toward India among Indian Media and Policy Makers
Kuldip R. Rampal

5. From Savior to Villain: Redefining America in South Korea
Jae-Kyoung Lee

6. Political Resentment versus Cultural Submission: The Duality of U.S. Representations in Bulgarian Media
Dina Iordanova

7. U.S. Image Reflected through Cartoons in Turkish Newspapers
Ayseli Usluata

8. Mass Media and the U.S. Image: An Algerian Perspective
Laid Zaghlami

Part III. U.S. Image and the Cultural Factor

9. Images of the U.S. as Perceived by U.S. Students in France
Robert M. McKenzie

10. American TV through the Eyes of German Teenagers
Allen W. Palmer and Thomas Hafen

11. Anglo-American Attitudes: Affirmations and Refutations of "Americanicity" in British Television Advertising
Jane Stokes

12. As Others See the United States: A View from Canada
Sherry Devereaux Ferguson, Hilary Horan, and Alexandra Ferguson

13. The Paradoxical Brazilian Views Concerning American Media Products
Alex Fernando Teixeira Primo

14. From an Island Nation: Maltese Perception of the U.S.
Peggy Bieber-Roberts and Pauline Abela

15. What Does America Symbolize to the Urban, Educated Youth in India?
Udita Das

16. Imperfect Paradise: The Image of the U.S. on Chinese TV
Ersu Ding

Part IV. U.S. Image and the Entertainment Factor

17. Television and Perceptions of U.S. Society in Japan
Shinichi Saito

18. Is the American Way Really the Right Way? A South African Perspective
Hennie J. Groenewald, Annelie M.E. Naude, and Lynnette M. Serfontein

19. Where Are Those Tall Buildings: The Impact of U.S. Media on Thais' Perceptions of Americans
Daradirek Ekachai, Mary Hinchcliff-Pelias, and Rosechongporn Komolsevin

20. Television Viewing and the Perception of the United States by Greek Teenagers
Thimios Zaharopoulos

21. "America, the Beautiful": Israeli Children's Perception of the U.S. through a Wrestling Television Series
Dafna Lemish

22. The Genesis of the American Image in Arabic Literature (1600s–1800s)
Rania M. Hegazi and Beverly Jensen

23. American Programs on Egyptian Television: Prospects and Concerns
Hussein Y. Amin

24. Battling Standards Worldwide: Mighty Morphin Power Rangers Fight for Their Lives
Joanne M. Lisosky

About the Editor and Contributors


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