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Denton, Holloway, and their contributors present analyses of communication strategies used in the Clinton administration, with a special focus on President Clinton's responses to the Lewinsky scandal and impeachment.
Chapters explore the Clinton administration's attempts to control his image through rhetorical and media strategies, his appeal to women voters, the changing image of Hillary Rodham Clinton, and Clinton's discourse on race. The second half of the book focuses on Clinton's responses to the Lewinsky scandal, media coverage and polling during the scandal, and Clinton's impact on the symbolic nature of the American presidency. This book will be of particular interest to scholars, students, and other researchers involved with communication, political science, political sociology, political communication, and scandal.
|1||The Political Image Management Dynamics of President Bill Clinton||1|
|2||Clinton's Public Relations Nightmares Begin||39|
|3||Clinton's Televised Town Hall Meetings as a Political Strategy: The Illusion of Control||61|
|4||Behind Their Skirts: Clinton and Women Voters||91|
|5||From First Lady to United States Senator: The Role and Power of Image in the Transmogrifying of Hillary Rodham Clinton||113|
|6||Seven Lessons from President Clinton's Race Initiative: A Post-Mortem on the Politics of Desire||143|
|7||Bill Clinton in Rhetorical Crisis: The Six Stages of Scandal and Impeachment||173|
|8||Resurrecting the Clinton Presidency: A Linguistic Profile||195|
|9||Clinton's Rhetoric of Contrition||219|
|10||The Framing of Network News Coverage During the First Three Months of the Clinton-Lewinsky Scandal||247|
|11||The Rhetoric of Presidential Approval: Media Polling and the White House Intern Scandal||271|
|12||William Jefferson Clinton and the Symbolic Dimensions of the American Presidency: Issues of Character and Public Trust||299|
|About the Editors||337|