Imagine: How Creativity Works

Imagine: How Creativity Works

3.8 48
by Jonah Lehrer
     
 

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ISBN-10: 0547386079

ISBN-13: 2900547386071

Pub. Date: 03/19/2012

Publisher: Houghton Mifflin Harcourt

Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output?

From the New York Times best-selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses,

Overview

Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output?

From the New York Times best-selling author of How We Decide comes a sparkling and revelatory look at the new science of creativity. Shattering the myth of muses, higher powers, even creative “types,” Jonah Lehrer demonstrates that creativity is not a single gift possessed by the lucky few. It’s a variety of distinct thought processes that we can all learn to use more effectively.

Lehrer reveals the importance of embracing the rut, thinking like a child, daydreaming productively, and adopting an outsider’s perspective (travel helps). He unveils the optimal mix of old and new partners in any creative collaboration, and explains why criticism is essential to the process. Then he zooms out to show how we can make our neighborhoods more vibrant, our companies more productive, and our schools more effective.

You’ll learn about Bob Dylan’s writing habits and the drug addictions of poets. You’ll meet a Manhattan bartender who thinks like a chemist, and an autistic surfer who invented an entirely new surfing move. You’ll see why Elizabethan England experienced a creative explosion, and how Pixar’s office space is designed to spark the next big leap in animation.

Collapsing the layers separating the neuron from the finished symphony, Imagine reveals the deep inventiveness of the human mind, and its essential role in our increasingly complex world.

 http://www.jonahlehrer.com/ 

Product Details

ISBN-13:
2900547386071
Publisher:
Houghton Mifflin Harcourt
Publication date:
03/19/2012
Edition description:
OP
Pages:
304

Table of Contents

Introduction xi
 
ALONE
1.  BOB DYLAN’S BRAIN      3
2.  ALPHA WAVES (CONDITION BLUE)          25
3.  THE UNCONCEALING             53
4.  THE LETTING GO             84
5.  THE OUTSIDER            112

 TOGETHER
6.  THE POWER OF Q           139
7.  URBAN FRICTION            175
8.  THE SHAKESPEARE PARADOX         213

  Coda    248
  Notes  253
  Acknowledgments  263
  Index  267

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Imagine: How Creativity Works 3.9 out of 5 based on 0 ratings. 48 reviews.
humbleSage More than 1 year ago
As an artist, teacher and entrepreneur, this book comes along to scream factually what many of my ilk believed all along - creativity is not some mysterious gift, it is the result of hard-work, perseverance, and socialization. Being creative is not a choice, and it is also not a privilege. Creativity is something we all possess and we all should seek to nurture. Many thanks to Jonah Lehrer for writing this book at a time when these words are so needed. I will be recommending this book as I expand my network, and hopefully my creativity. If you are a curious creative (artist, craftsman, engineer, scientist, entrepreneur, etc.), I highly recommend you read this book.
Anonymous More than 1 year ago
Well Researched Book Which Deserves A Thorough Reading. As a physician, I was drawn to this book and its analysis of human creativity. In medical school we're taught about neurons and how they function together to control body functions and generalized thought processes, but we're never really educated on what factors truly influence creativity. What did Mozart's brain have that other composers don't? Why do some people appreciate the visual arts more than others? And how is science currently utilized to maximize the creative process? We've been to the moon, had rovers on Mars, and can visualize worlds millions and billions of miles away. Yet the real unexplored frontier just may lie inside our own craniums. A fascinating book. Fans of Malcolm Gladwell will enjoy this book. For readers interested in the making of a doctor, I recommend Dr. Anthony Youn's "In Stitches." It's a great, light-hearted read that would be a nice companion to a more dense, scholarly book like "Imagine."
LinNC More than 1 year ago
The combination of research and stories makes this an easy but informative read and probably appealing to a wide audience of readers. Having dealt for years with the "Yeah, but I'm not creative." complaint/excuse/self-evaluation from colleagues and friends, I found the information Lehrer shares to be extremely helpful in countering similar comments in the future. The meta-ideas are excellent - maybe not necessarily astounding - but sometimes we need to take a closer look to discover those things that should or could have been obvious. Highly recommend this book for anyone who is struggling with how to tap into collective and individual creativity.
DelilahLions More than 1 year ago
This book is fascinating! The stories and research are compelling. i couldn't put the book down. I wish everyone I know could read it. This would be a great book for a discussion group as well.
Anonymous More than 1 year ago
If you teach or create things, you need this book. If u are interested in how humans think, get this book
Anonymous More than 1 year ago
ABookishGirlBlog More than 1 year ago
Imagine is an in depth look into creativity and how it seems that some of us are more creative than others. The book goes into great detail about various studies about creativity and their results without being boring and quickly shows how certain brain waves, areas of the brain, and different techniques not only show creativity but that they can make a person more creative, that you can change your mind into that of a creative person. A look at different creative people and the ways that drug and alcohol use made them more creative was a particularly interesting part of the story, almost like a tattler magazine. But the stories about Google and Pixar and the way that the whole environment from the layout to their work schedules promotes so much creativity. The book is broken into two parts: the creativity of the individual and the creativity of a group. I didn't focus to much attention on the creativity of a group part of the book but it was still chock full of ideas of how to promote and create creativity in groups of people. The individual creativity I found so interesting it is amazing how the brain works in regards to creativity and how you can retrain the brain to be more creative. If you are looking for more creativity in your life and would like to understand how creativity works than this is the book for you!
Anonymous More than 1 year ago
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Anonymous More than 1 year ago
You guys he plagarized the bob dylan quotes and now it's getting pulled off the shelves :O Jonah Lehrer has also plagarized other articles. Don't read this book that's written by a plagarizing liar.
Anonymous More than 1 year ago
I read Imagine in my high school chemistry class this summer and at first, I was reluctant. Even if it meant a generous amount of extra credit, I still could not push myself to open the book. Eventually, I gave in and just after the first chapter, I was hooked! Imagine opened my eyes to the difference between creativity and being smart and learned new things with every turn of a page. It's a quick read but some chapters are a little difficult to get through. Besides some dry parts, Imagine has expanded my creativity greatly. I, without a doubt, reccomend this to anybody who is looking for an intellectual view on creativity and how society and culture shapes it!
Anonymous More than 1 year ago
Anonymous More than 1 year ago
The first half of the book was just ok. Did not finish the last two chapters. Either i lost focus or the book did.
Michael_Willman More than 1 year ago
An excellently researched book, perhaps one of the best books to date on the mechanisms involved in creativity. The book argues creativity to be a product of society and personal choices rather than a genetic predisposition and goes through varied examples from scientific case studies to successful business management. The author's uses real world examples helps the reader understand the context of what is being said, but at times it feels like the book is an anthology of short stories rather than a single book. The ending of the book was also a great disappointment to me, as the author switches writing styles from that of a research paper to one trying to argue a political agenda. It was not that the agenda was disagreeable, just that it didn't belong in a primarily research based paper. If the author was arguing politics from the beginning his political views would not have detracted from my opinion of the book so much, but to sneak it in the last twenty pages seemed like the author was attempting to catch the reader off guard. Despite these flaws, the book is a must-read for anyone who enjoys creative new ideas, business management, or sciencey things.
watermelly More than 1 year ago
i feel personally like the first half of the book was what mostly interested me, as it concerned the individual... the second half talked mostly about groups, or cities, and how to have society more open to geniuses. Lehrer does a good job of weaving multiple inspirational examples and telling their stories very craftily to make his points. it's nice to me cause it covers a lot of material fast. good quick read, i finished half of it in the store.
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Very informative and enteraining, thought provoking too
Anonymous More than 1 year ago
This is worth reading. I bought it fior my husband who is in HR and then found out is being used as required reading for an Ed Leadership class I am taking this summer. Based on research that is univerally applicable.
Anonymous More than 1 year ago
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Anonymous More than 1 year ago
Extremely informative, easy reading. Each page is a pleasure to read
Anonymous More than 1 year ago
Anonymous More than 1 year ago