Impact: How to Get Noticed, Motivate Millions, and Make a Difference in a Noisy World

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Overview

How can one ordinary person make a difference in this noisy world?

Some people spread a simple message that is so compelling that their voice is not solo for long. People rally around their message and spread it like wildfire.

Impact reveals the key strategies used by some of the most influential people in the world. These people create measurable and undeniable impact on millions of people. The stories of these...

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More About This Book

Overview

How can one ordinary person make a difference in this noisy world?

Some people spread a simple message that is so compelling that their voice is not solo for long. People rally around their message and spread it like wildfire.

Impact reveals the key strategies used by some of the most influential people in the world. These people create measurable and undeniable impact on millions of people. The stories of these people and ordinary people alike, illustrate vital strategies that enable you to create your own legacy.

How does one person touch millions of lives and have an impact on the way people think and act? Many people dream of having that kind of effect on others' lives, but few know how to accomplish it.

If you want to make a real difference in peoples' lives:
• Your ideas, products, and services must be noticed.
• The news must be spread quickly.
• Your projects must be sustainable over time.
Impact will delve into stories of ordinary people who have left their marks on the world. You will discover very select and simple actions you can begin implementing today to ensure impact on a massive level. You'll learn how to:
• Get noticed in a world that doesn't want to listen to you.
• Find your audience and make them your advocates.
• Motivate millions to action.

Product Details

  • ISBN-13: 9781564149978
  • Publisher: Career Press, Incorporated
  • Publication date: 4/28/2008
  • Pages: 256
  • Sales rank: 380,696
  • Product dimensions: 6.50 (w) x 9.50 (h) x 1.00 (d)

Meet the Author

Ken McArthur has enabled thousands of people to achieve amazing impact by championing the philosophy that partnerships and collaboration build value for everyone. The popular host of a series of live events that bring top-level marketers together to create multi-million dollar joint venture relationships, McArthur creates incredible, intense impact for product launches and multi-million dollar profits in surprisingly short time frames. Regularly asked to speak at leading marketing events, he has managed product launches that have been ranked in the top 400 sites on the Internet. McArthur is the founder of the MBS Internet Research Center and lives in Richboro, Pennsylvania.

Table of Contents


Foreword   Dave Lakhani     11
Introduction     15
1 Person, 1 Sign: Getting Noticed in a Noisy World     23
Your Personal Impact Action Plan     41
Solve a Big Problem     75
Give Them What They Want     85
Watching Your Backside     89
Zingwhacker Ideas: Structure Your Ideas to Move Like Wildfire     103
Nail the Quality, Build the Buzz     113
Person to Person: How Good Ideas Travel     125
If You Want to Be Noticed, It Matters Who Hears You     131
Make It Contagious: Spread Your Ideas Automatically     153
Pressure Cooker: How to Launch Like a Steaming Hot Fire Hose     161
Live to See Your Success: Build a System     199
You Can't Make a Difference if You Can't Pay the Bills     213
Living Without You     219
Conclusion: Beyond One Life     231
Resources     239
Index     249
About the Author     255

Customer Reviews

Average Rating 4.5
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Sort by: Showing all of 3 Customer Reviews

  • Anonymous

    Posted July 24, 2008

    Shave Years off of Your Learning Curve

    As of this review, I do not know the author personally however after painfully learning over the years much of what was so generously shared here, I can assure you that after carefully studying this book, this guy definitely knows what he¿s talking about. This book can literally save you thousands in misspent time and money by providing you with a high-level road map for carving out your space in the business world. I do wish I had this book 5 years ago! The only negative with this book is that although I¿m truly grateful for what the author did choose to include, the book left me wanting a tad bit as each chapter could easily have been extended to be its own book. Let¿s hope for many more follow-up books from this author in the years to come.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted May 13, 2008

    Clearly a fresh approach to marketing AND life.

    There are a lot of self-help/empowering books out there. And there should be. Ordinary people need to know that they are quite capable of extraordinary things. (And it's actually pretty easy.) Different people will react differently to a given message, usually, but I am here to testify that Ken MacArthur's brilliant AND reachable writings in his new book, 'Impact...' will truly have a profound 'impact' on anyone who picks it up. There is a down-home, comfortable feel to the writing style, and certainly an inspiring wealth of information for anyone who wants to believe they CAN make a difference. This book is a call to action. It is a call to believe. It is also a collection of real-life examples of ordinary people doing- you guessed it- extraordinary things. Everyone wants to make a difference in the world. Let this extraordinary author show you some amazing strategies used by some of the world's most successful people. Then go create your OWN impact!

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted April 21, 2009

    No text was provided for this review.

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