Impact: A Complete Guide to Creating a User Research Practice at Your Organization

by Nikki Anderson

Overview

Embark on a transformative journey into the world of user research with Impact by Nikki Anderson. In the realm of product creation, understanding your users is the cornerstone of building life-changing products. This comprehensive guide is your key to establishing a robust user research practice within your organization, ensuring that decisions are rooted in empathy, understanding, and a deep connection with your audience.

Impact goes beyond the surface of having a great idea; it delves into the intricacies of creating competent, passionate, and skillful teams. Nikki Anderson, drawing from her wealth of experience, provides invaluable insights into setting up a research practice that becomes an indispensable resource for your colleagues. This book is not just a guide; it's a thought partner, offering a step-by-step approach to navigate the complexities of establishing a research practice, making it accessible even for those new to the field.

Product Details

ISBN-13:	9781041046486
Publisher:	CRC Press
Publication date:	09/16/2025
Pages:	416
Product dimensions:	6.00(w) x 9.00(h) x (d)

About the Author

Nikki Anderson, founder of User Research Strategist, helps user researchers become strategic decision-makers through her Substack, podcast, and speaking engagements. Known for transparency and actionable insights, she’s shaping the future of research while chasing waves and geeking out over Pokémon.

Table of Contents

Introduction, Part 1: What Is a Research Practice, Chapter 1: What Is a Research Practice, Chapter 2: Why Is a Research Practice Important, Chapter 3: Connecting Research to Business, Part 2: Reflect on the Current State, Chapter 4: Viewing Stakeholders as Users, Chapter 5: Assess the Current User Research Maturity, Part 3: Set Up Operations and a Framework, Chapter 6: Set Up Core Research Operations, Chapter 7: Create a Research Framework, Part 4: Define Your Playbook, Chapter 8: Introduction to the Five Phases, Chapter 9: Phase One: Problem Discovery, Chapter 10: Phase two: Problem Definition, Chapter 11: Phase Three: Solution Design and Refinement, Chapter 12: Phase Four: Testing and Execution, Chapter 13: Phase Five: Maintain and Iterate, Part 5: Methodology Breakdown, Chapter 14: Problem Discovery Methods, Chapter 15: Problem Definition Methods, Chapter 16: Solution Design and Refinement Methods, Chapter 17: Testing and Execution Methods, Chapter 18: Monitor and Iterate Methods, Chapter 19: Bonus: Uncommon Methods, Part 6: Analysis and Synthesis Breakdown, Chapter 20: Demystifying the Synthesis Process, Chapter 21: Running Synthesis Sessions, Chapter 22: An Analysis and Synthesis Process for Generative Research, Chapter 23: Writing Insights and Recommendations, Part 7: Creating Effective and Realistic Deliverables and Outcomes, Chapter 24: Writing Reports, Chapter 25: Using the Pyramid Principle, Chapter 26: Session Summaries, Chapter 27: Research Newsletters, Chapter 28: Personas, Chapter 29: Ecosystem Maps, Chapter 30: UX Scorecard, Part 8: Activating your User Research, Chapter 31: Bring Your Insights to Life, Part 9: Juggling It All, Chapter 32: Using AI as a Thought Partner, Chapter 33: Democratizing User Research, Chapter 34: Time Management, Chapter 35: Navigating Burnout, Part 10: Test and Iterate, Chapter 36: Feedback and Iteration